{"id":8545,"date":"2024-11-23T01:03:45","date_gmt":"2024-11-22T22:03:45","guid":{"rendered":"https:\/\/www.armeda.com.tr\/?p=8545"},"modified":"2025-04-09T15:22:32","modified_gmt":"2025-04-09T12:22:32","slug":"bir-projenin-ardindan","status":"publish","type":"post","link":"https:\/\/www.armeda.com.tr\/tr\/bir-projenin-ardindan\/","title":{"rendered":"Bir Projenin Ard\u0131ndan…"},"content":{"rendered":"

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\u00a0\u00a0 Teslim edilen “Latife D\u00f6ner” projesinin ard\u0131ndan, konumland\u0131rma ve konsept belirleme s\u00fcre\u00e7leriyle ilgili olarak, K.Bi\u00e7er ve \u0130.\u0130lkin ile yap\u0131lan g\u00f6r\u00fc\u015fmenin b\u00f6l\u00fcmlerini payla\u015f\u0131yoruz.<\/span><\/p>\n

-Bu restoranla ilgili marka konsepti nas\u0131l belirlendi?<\/em><\/strong><\/span><\/p>\n

\u0130. \u0130lkin- Proje g\u00f6r\u00fc\u015fmeleri yap\u0131l\u0131rken b\u00f6lgeyi ve sekt\u00f6r\u00fc inceleme \u00e7al\u0131\u015fmalar\u0131m\u0131z oldu. Armeda olarak bir projeyi ele al\u0131rken yaln\u0131zca m\u00fc\u015fterinin istek ve beklentilerinden yola \u00e7\u0131km\u0131yoruz. Bazen m\u00fc\u015fterinin istek ve beklentileri piyasan\u0131n ger\u00e7ekleriyle \u00f6rt\u00fc\u015fm\u00fcyor ve ne kadar emek harcansa da sonu\u00e7ta hedeflenen ba\u015far\u0131 sa\u011flanm\u0131yor, ticari ve sosyal kar\u015f\u0131l\u0131\u011f\u0131 olmayan g\u00fczel bir mekan yap\u0131lm\u0131\u015f, ve yok olmaya terk edilmi\u015f oluyor. Bunu a\u015fman\u0131n yolunun da ger\u00e7ek\u00e7i bir pazar analizi yapmaktan ge\u00e7ti\u011fini d\u00fc\u015f\u00fcnerek kendi ara\u015ft\u0131rmam\u0131z\u0131 yap\u0131p, ger\u00e7ek problemleri masaya koyuyoruz ve \u00e7\u00f6z\u00fcm \u00fcretme s\u00fcrecimiz ba\u015fl\u0131yor. Giri\u015f biraz uzun oldu ama “Latife” \u00f6zelinde konuyu anlatabilmek i\u00e7in bu giri\u015f gerekli.<\/span><\/p>\n

\u00a0\u00a0 B\u00f6lgeyi inceledi\u011fimizde hem d\u00f6ner sekt\u00f6r\u00fcn\u00fcn t\u00fcketim dinamikleri, hem de orada “m\u00fc\u015fteri” olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen kitle a\u00e7\u0131s\u0131ndan olduk\u00e7a problemli oldu\u011funu tesbit ettik. Caddenin kendisi herhangi bir i\u015fletme i\u00e7in sorunlu, b\u00f6lge yerle\u015fenler i\u00e7in sorunlu, orada bir d\u00f6ner restoran\u0131 a\u00e7mak sekt\u00f6r\u00fcn dinamikleri a\u00e7\u0131s\u0131ndan sorunlu; ve bu kadar sorunun topland\u0131\u011f\u0131 bir alanda iddial\u0131 bir konsept ortaya koyman\u0131n olanaklar\u0131 \u00fczerinde “beyin f\u0131rt\u0131nas\u0131” oturumlar\u0131na ba\u015flad\u0131k.<\/span><\/p>\n

\u00a0\u00a0 B\u00f6lgede ya\u015fayanlar, t\u00fcketim ve sosyal al\u0131\u015fkanl\u0131klar\u0131, kimlikleri \u00fczerinden yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131zda, insanlar\u0131 bu mekanda bulu\u015fturacak, buras\u0131 ile bir aidiyet geli\u015ftirip benimseyebilecekleri bir yap\u0131 kurgulamak gerekti\u011fi ortaya \u00e7\u0131km\u0131\u015f oldu. \u0130\u015fletmeci a\u00e7\u0131s\u0131ndan ise, b\u00f6lgedeki insan sirk\u00fclasyonundan potansiyel m\u00fc\u015fteri ile ilgili beklentileri, mekan\u0131n ortaya koyaca\u011f\u0131 kimlik ve buna ra\u011fbet g\u00f6sterecek kitle ile ilgili varsay\u0131mlar\u0131 bak\u0131m\u0131ndan da var olan sorunlar belirlendi. Ve bu sorunlar\u0131 a\u015facak \u00e7\u00f6z\u00fcmler \u00fczerinde k\u011fnsept \u00e7al\u0131\u015fmalar\u0131m\u0131z geli\u015fti.<\/span><\/p>\n

-Bu restoran konseptiyle hedeflenen kitle kim? Restoran\u0131n kimli\u011fine en uygun m\u00fc\u015fteri profili nas\u0131l tan\u0131mland\u0131?<\/em><\/strong><\/span><\/p>\n

\u0130. \u0130lkin- Hedeflenen kitle \u00f6ncelikle o b\u00f6lgede yerle\u015fip de i\u015f ve sosyal ya\u015fam\u0131n\u0131 b\u00f6lge d\u0131\u015f\u0131nda ger\u00e7ekle\u015ftiren insanlar. B\u00f6lgede Ata\u015fehir’le paralel geli\u015fen bir yerle\u015fim yap\u0131s\u0131 var (rezidanslar, l\u00fcks siteler gibi); buna kar\u015f\u0131l\u0131k sokaklar\u0131n, caddelerin fiziki ve ticari yap\u0131s\u0131 hala \u00dcmraniye’nin bir gecekondu semti g\u00f6r\u00fcn\u00fcm\u00fcnden kurtulamam\u0131\u015f. Yapt\u0131\u011f\u0131m\u0131z g\u00f6r\u00fc\u015fmeler g\u00f6sterdiki b\u00f6lgede ya\u015fayanlar buradaki yap\u0131y\u0131 kendilerine yak\u0131\u015ft\u0131rm\u0131yor, ve benimseyebilecekleri bir mekan bulamad\u0131klar\u0131 i\u00e7in sosyal ya\u015famlar\u0131n\u0131 b\u00f6lge d\u0131\u015f\u0131nda s\u00fcrd\u00fcr\u00fcyorlar. Yaln\u0131zca fiziki yap\u0131dan, g\u00fczel bir dekorasyondan bahsetmiyoruz, bir kimlik, bir marka iddias\u0131 ortaya koyabilen bir mekan yok. Var olanlar eski \u00dcmraniye kimli\u011fini temsil eden i\u015fletmeler ve ona g\u00f6re de m\u00fc\u015fteri profilleri var. Proje in\u015faat s\u00fcrecimiz devam ederken caddede i\u015fletmeye a\u00e7\u0131lan “Espressolab” ne anlatmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z\u0131 \u00f6zetliyor asl\u0131nda. \u0130nsanlar kendi kimiklerine ait bir mekan bulabildi\u011fi i\u00e7in a\u00e7\u0131ld\u0131\u011f\u0131 andan itibaren ra\u011fbet g\u00f6r\u00fcyor.<\/span><\/p>\n

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\u00a0\u00a0 Y\u00fcksek gelir grubu, y\u00fcksek e\u011fitim, genelde gen\u00e7 profesyonellerden olu\u015fan bir profil ve b\u00f6lgenin gelecekte d\u00f6n\u00fc\u015fece\u011fi yap\u0131, olu\u015fturaca\u011f\u0131 kimlik \u00fczerine se\u00e7ilen ya da Ata\u015fehir’de yer bulamad\u0131klar\u0131 i\u00e7in kabullenilen bir b\u00f6lge. Burada ya\u015fayanlar\u0131n i\u015fleri, sosyal ya\u015famlar\u0131 \u015fehrin y\u00fcksek profilli merkezlerinde. T\u00fcketim, sosyalle\u015fme, e\u011flenme ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in belirli beklentileri, al\u0131\u015fkanl\u0131klar\u0131 ve standartlar\u0131 var.<\/span><\/p>\n

\u00a0\u00a0 \u0130lk olarak bu olgu \u00fczerinden marka\/i\u015fletme kimi\u011fi ve hedef kitle ile ilgili \u00e7\u00f6z\u00fcmlemelere ba\u015flad\u0131k. Sosyal ya\u015fam denilince de kad\u0131nlar \u00f6n plana \u00e7\u0131k\u0131yor. Y\u00fcksek e\u011fitimli, gen\u00e7 profesyonel, aktif sosyal ya\u015fam\u0131 olan kad\u0131nlar merkeze al\u0131nd\u0131. Marka s\u00fcrecinde daha h\u0131zl\u0131 etkile\u015fime girilebilecek, kurgulanan yap\u0131y\u0131 daha kolay alg\u0131lay\u0131p adapte olacak bir profilden yola \u00e7\u0131k\u0131ld\u0131. Orada \u00e7evreden yal\u0131t\u0131lm\u0131\u015f, b\u00f6lgenin gelecek vizyonu ile \u00f6rt\u00fc\u015fen, oturma d\u00fczeniyle \u00e7e\u015fitli sosyal kullan\u0131mlara a\u00e7\u0131k, kimlik sahibi bir mekan kurguland\u0131 ve bu yap\u0131n\u0131n de\u011feri de bu kitle \u00fczerinden olu\u015fturabilirdi.<\/span><\/p>\n

-Restoran\u0131n di\u011fer rakiplerinden farkl\u0131la\u015fmas\u0131n\u0131 sa\u011flayacak \u00f6zelli\u011fi nedir? Bu farkl\u0131la\u015fmay\u0131 nas\u0131l sa\u011flamay\u0131 planl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

\u0130. \u0130lkin- S\u00f6yledi\u011fimiz gibi, \u00f6ncelikle fiziki \u00e7evreden duyulan rahats\u0131zl\u0131\u011f\u0131 giderecek yal\u0131t\u0131lm\u0131\u015fl\u0131\u011f\u0131 sa\u011flad\u0131ktan sonra; \u00fcr\u00fcnleri, hizmeti ve atmosferi ile b\u00f6lge standartlar\u0131n\u0131n \u00fczerinde bir mekanla orada bir ada olu\u015fturulmas\u0131 hedeflendi. Modern tasar\u0131m, gourmet men\u00fc ve sosyal etkile\u015fim olanaklar\u0131yla dinamik bir sosyal ya\u015fam\u0131n par\u00e7as\u0131 olmas\u0131 ama\u00e7land\u0131. Yak\u0131n b\u00f6lgelerde ra\u011fbet g\u00f6ren Metropol, Watergarden gibi merkezlerdeki mekanlara ka\u00e7an kitleye; trafik, otopark, kalabal\u0131k gibi s\u0131k\u0131nt\u0131larla kar\u015f\u0131la\u015fmadan evlerinin hemen yan\u0131nda al\u0131\u015ft\u0131klar\u0131 bekledikleri kaliteyi sunmak kendi de\u011ferini olu\u015fturuyor. Bu farkl\u0131la\u015fmay\u0131 kal\u0131c\u0131 hale getirip marka de\u011feri olu\u015fturmak ise hizmet standartlar\u0131 ve marka ileti\u015fimi \u00e7er\u00e7evesinde de\u011ferlendirilecek konu. Bu da i\u015fletmenin y\u00fcr\u00fctece\u011fi bir s\u00fcre\u00e7.<\/span><\/p>\n

-Restoran\u0131n ismi ve logosu nas\u0131l belirlendi? Bu isimlendirme ve g\u00f6rsel kimlik \u00e7al\u0131\u015fmas\u0131nda hangi d\u00fc\u015f\u00fcnceler \u00f6n plandayd\u0131?<\/em><\/strong><\/span><\/p>\n

\u0130. \u0130lkin- Kad\u0131n, sosyal ya\u015fam, de\u011fi\u015fim gibi kavramlardan yola \u00e7\u0131k\u0131ld\u0131\u011f\u0131nda “Latife Han\u0131m” ile ilgili g\u00f6ndermede bulunmak ho\u015f bir \u00e7\u0131k\u0131\u015f noktas\u0131 olu\u015fturdu. Latife Han\u0131m kad\u0131nlar\u0131n ya\u015fam\u0131n her alan\u0131nda \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 bir d\u00f6nemin simgesi olarak de\u011ferlendirilebilir. Ayr\u0131ca sekt\u00f6r kabulleri a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda da “\u015fu usta”, “bu usta” gibi isimler s\u00f6z konusu. Burada ise \u00fcr\u00fcnden fazlas\u0131n\u0131n sunulmas\u0131 gerekiyor, “Lifestyle” vurgusuyla bir kimlik sunuldu\u011fu i\u00e7in alternatifler aras\u0131ndan, “Latife” g\u00fc\u00e7l\u00fc bir \u015fekilde \u00f6ne \u00e7\u0131kt\u0131. Renk, Logotype gibi se\u00e7imler gene b\u00f6lge ve kad\u0131nlar \u00fczerinden \u015fekillendi. Se\u00e7tikleri markalar\u0131n reklamlar\u0131nda, sipari\u015f ettikleri kitaplarda, takip ettikleri dijital platformlarda kar\u015f\u0131la\u015ft\u0131klar\u0131 fontlar ve renklerden yola \u00e7\u0131k\u0131ld\u0131 ve odak gruplardan al\u0131nan verilerle g\u00f6rsel kimlik \u015fekillendi.<\/span><\/p>\n

-Restoran\u0131n arkas\u0131ndaki hikaye nedir? Bu hikaye, m\u00fc\u015fteri deneyimini nas\u0131l \u015fekillendirecek?<\/em><\/strong><\/span><\/p>\n

\u0130.\u0130lkin- B\u00f6lgedeki yerle\u015fim ve ticaret ad\u0131m ad\u0131m de\u011fi\u015fiyor. Otoyolun hemen ard\u0131nda bamba\u015fka bir d\u00fcnya var. Ve bu cadde yava\u015f geli\u015fiyor olsa da o d\u00fcnya ile birle\u015fecek. Bu d\u00f6n\u00fc\u015f\u00fcm ka\u00e7\u0131n\u0131lmaz. “Latife D\u00f6ner” de \u00f6zellikle Finans Merkezi’nin tamamlanmas\u0131yla olu\u015facak dokuda, b\u00f6lgenin kimli\u011fine, potansiyeline uygun olarak; tesbit edilen kullan\u0131c\u0131 ihtiya\u00e7lar\u0131na cevap verecek, kendi hikayesini anlatacak, bir anlay\u0131\u015fla kurguland\u0131. \u0130\u015f Al\u0131\u015fveri\u015f Merkezlerinin ortas\u0131nda, burada biriken sosyal yap\u0131y\u0131; sundu\u011fu atmosfer, hizmet ve t\u00fcketim modeliyle g\u00fcn\u00fcn dinamiklerine uygun olarak yans\u0131tacak kaliteli bir mekan.<\/span><\/p>\n

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-Restoran\u0131n genel konsepti ve atmosferi nas\u0131l tasarland\u0131? Bu konseptin belirlenmesinde hangi fakt\u00f6rler etkili oldu?<\/em><\/strong><\/span><\/p>\n

K. Bi\u00e7er- \u00d6n \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n sonucunda belirlenen hedef kitlenin a\u011f\u0131rl\u0131k grubunu kad\u0131nlar olu\u015fturunca do\u011fal olarak mekan ve malzeme planlamas\u0131nda pozitif ay\u0131r\u0131mc\u0131\u0131k yoluna gittik. Mekandaki renkler, dokular \u00f6ncelikle kad\u0131nlar\u0131n be\u011fenisine uygun olarak se\u00e7ildi. Bebek bak\u0131m odas\u0131, geni\u015f rahat lavabolar, oturma gruplar\u0131 \u00f6ncelikle kad\u0131nlar\u0131n rahat\u0131 ve kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 d\u00fc\u015f\u00fcn\u00fclerek olu\u015fturuldu.<\/span><\/p>\n

\u00a0\u00a0 Y\u00fcksek e\u011fitimli, i\u015f ve sosyal ya\u015fam\u0131 aktif, d\u00fcnyay\u0131, g\u00fcndemi takip eden bir kitleden bahsediyoruz. Trendlerin, stillerin fark\u0131ndalar ve be\u011fenileri beklentileri y\u00fcksek. Estetik ve konfor olarak taleplerini kar\u015f\u0131larken, vizyoner bir ortam sunulmal\u0131yd\u0131. Biz de mid century modernden yola \u00e7\u0131karak, \u015fu an d\u00fcnya \u00f6l\u00e7e\u011finde kabul g\u00f6ren bir y\u00f6neli\u015fi Latife D\u00f6ner’de uygulad\u0131k. T\u00fcrkiye’de yeni ama \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha \u00e7ok \u00f6rne\u011fiyle kar\u015f\u0131la\u015faca\u011f\u0131m\u0131z\u0131 \u00f6n g\u00f6r\u00fcyoruz.Bu anlamda da b\u00f6lgenin gelece\u011fine y\u00f6nelik \u00f6nc\u00fc bir \u00e7al\u0131\u015fma olarak \u00f6ne \u00e7\u0131k\u0131yor Latife. Bu stilin uygulamas\u0131 T\u00fcrkiye’de yeni, bu anlamda farkl\u0131la\u015fmay\u0131 sa\u011fl\u0131yor, ve gelecekte bu stil Avrupa’daki gibi yayg\u0131nla\u015ft\u0131\u011f\u0131nda da \u00f6nc\u00fc olacak.<\/span><\/p>\n

-\u0130\u00e7 mekanda nas\u0131l bir hikaye anlatmak istediniz?<\/em><\/strong><\/span><\/p>\n

K. Bi\u00e7er- Sadece yemek yenilen bir yer de\u011fil, ayn\u0131 zamanda rahat vakit ge\u00e7irilen, sosyalle\u015filen b\u00fct\u00fcnsel bir deneyim sunuyor Latife D\u00f6ner. M\u00fc\u015fterilerin konforu, memnuniyeti ve mekanda ge\u00e7irdikleri zaman\u0131n kalitesi do\u011frudan mimari \u00f6zelliklerden etkileniyor. Sonu\u00e7 olarak bahsetti\u011finiz anlat\u0131lacak hikaye bu atmosferi deneyimleyen m\u00fc\u015fteriler ve i\u015fletmeci taraf\u0131ndan yaz\u0131lacak.<\/span><\/p>\n

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-Restoran\u0131n farkl\u0131 b\u00f6l\u00fcmlerinin (giri\u015f, oturma alanlar\u0131, bah\u00e7e vb.) tasar\u0131m\u0131yla ilgili neler s\u00f6yleyebilirsiniz? Bu b\u00f6l\u00fcmlerin birbirleriyle olan ili\u015fkisi nas\u0131l kuruldu?<\/em><\/strong><\/span><\/p>\n

K. Bi\u00e7er- Farkl\u0131 tiplerde masa ve oturma alanlar\u0131 sunmak, m\u00fc\u015fterilere kendi tercihlerine g\u00f6re alan se\u00e7me \u00f6zg\u00fcrl\u00fc\u011f\u00fc veriyor. Bu, hem \u00f6zel yemekler hem de g\u00fcnl\u00fck bulu\u015fmalar i\u00e7in uygun ortamlar sa\u011fl\u0131yor. Restoran\u0131n birbiriyle ba\u011flant\u0131l\u0131 farkl\u0131 alanlar\u0131nda, farkl\u0131 deneyimler ya\u015fanabiliyor. Kullan\u0131ma y\u00f6nelik farklar, \u00f6zelle\u015ftirilmi\u015f alanlar var. Ferah ve esnek alan kullan\u0131m\u0131, farkl\u0131 grup b\u00fcy\u00fckl\u00fcklerine ve tercihlerine uyum sa\u011flama imkan\u0131 veriyor. Bu esneklik, \u00e7e\u015fitli m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamada kritik \u00f6neme sahip. Bu yerle\u015fim, kalabal\u0131k hissi vermeden daha fazla ki\u015fiyi a\u011f\u0131rlamay\u0131 da m\u00fcmk\u00fcn k\u0131l\u0131yor. Do\u011fal mazlemelerden olu\u015fan s\u00fctunlar raflar b\u00f6l\u00fcmleri yumu\u015fak bir \u015fekilde ay\u0131rd\u0131\u011f\u0131 i\u00e7in gruplara kendi aras\u0131nda bir yal\u0131t\u0131lm\u0131\u015fl\u0131k hissi de vererek konfor alan\u0131 sa\u011fl\u0131yor.<\/span><\/p>\n

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-\u0130\u00e7 mekanda kullan\u0131lan malzemeler ve renkler konusunda neden bu tercihleri yapt\u0131n\u0131z? Bu se\u00e7imlerin restoran\u0131n atmosferine etkisi nedir?<\/em><\/strong><\/span><\/p>\n

K. Bi\u00e7er- Tasar\u0131mda Mid century modernden yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131z\u0131 s\u00f6ylemi\u015ftik. 1940 lardan 70 lere kadar \u00e7ok pop\u00fcler olan, zamans\u0131z tarz\u0131 ile hi\u00e7 demode olmayan bir mimari ve tasar\u0131m hareketi bu. Organik ve geometrik formlar\u0131 bir araya getirerek sade ve yal\u0131n \u00e7izgilerle ifade buluyor.<\/span><\/p>\n

\u00a0\u00a0 Projede mid-century modern esteti\u011fi temel alarak, hem s\u0131cak ve davetkar hem de modern ve \u015f\u0131k bir atmosfer yaratmay\u0131 ama\u00e7lad\u0131k. Bu tarz\u0131n karakteristik \u00f6zelliklerini, g\u00fcn\u00fcm\u00fcz\u00fcn ya\u015fam tarz\u0131na ve m\u00fc\u015fterilerimizin beklentilerine uygun bir \u015fekilde yorumlad\u0131k. Misafirlerin hem g\u00f6rsel hem de duygusal olarak tatmin olaca\u011f\u0131 bir deneyim ama\u00e7land\u0131. Misafirler, mekana girdiklerinde kendilerini hem rahat hem de stilize bir ortamda hissedecekler. Ah\u015fap ve do\u011fal malzemelerin kullan\u0131m\u0131, mekana s\u0131cakl\u0131k ve samimiyet katarken, metal detaylar, mekana modern ve dinamik bir hava kazand\u0131r\u0131yor. Ayd\u0131nlatma tasar\u0131m\u0131m\u0131zla birlikte, mekanda farkl\u0131 atmosferler yaratabilme imkan\u0131 da sunuyoruz.<\/span><\/p>\n

\u00a0\u00a0 Mekanda a\u011f\u0131rl\u0131kl\u0131 olarak do\u011fal ah\u015fap tonlar\u0131n\u0131 tercih ettik. Hem zeminlerde hem de mobilyalarda kullan\u0131lan ah\u015fap, mekana s\u0131cakl\u0131k, samimiyet ve do\u011fall\u0131k kat\u0131yor. Oturma gruplar\u0131nda ve d\u00f6\u015femelerde do\u011fal deri ve dokulu kuma\u015flar tercih ettik. Bu malzemeler, hem g\u00f6rsel olarak zengin bir deneyim sunuyor hem de mekanda l\u00fcks ve konforlu bir atmosfer olu\u015fturuyor. Baz\u0131 duvarlarda ve tezgahlarda do\u011fal ta\u015f kullanarak, mekana daha rustik ve yerel bir hava katt\u0131k.<\/span><\/p>\n

\u00a0\u00a0 Beyaz, krem, ah\u015fap tonlar\u0131 ve ye\u015filin farkl\u0131 tonlar\u0131 gibi do\u011fal renklerin kullan\u0131m\u0131, mekana ferahl\u0131k ve huzur veriyor. Bu renk paleti, mid-century modern tarz\u0131n\u0131n do\u011fayla uyumlu y\u00f6n\u00fcn\u00fc yans\u0131t\u0131yor. N\u00f6tr renklerin yan\u0131 s\u0131ra, baz\u0131 duvarlarda kullan\u0131lan daha koyu renkler ve dekoratif objelerdeki canl\u0131 renkler, mekana hareketlilik ve dinamizm kat\u0131yor. Bu kontrast da mekan\u0131 daha ilgi \u00e7ekici hale getiriyor.<\/span><\/p>\n

-Ayd\u0131nlatman\u0131n restoran\u0131n genel havas\u0131na katk\u0131s\u0131 nedir? Farkl\u0131 alanlarda farkl\u0131 ayd\u0131nlatma teknikleri kullanmay\u0131 nas\u0131l planlad\u0131n\u0131z?<\/em><\/strong><\/span><\/p>\n

K. Bi\u00e7er- Bu restoran projesinde, ayd\u0131nlatmay\u0131 mek\u00e2n\u0131n atmosferini \u015fekillendiren ve farkl\u0131 alanlar\u0131 birbirinden ay\u0131ran \u00f6nemli bir tasar\u0131m \u00f6\u011fesi olarak g\u00f6rd\u00fck. Yumu\u015fak ve s\u0131cak tonlardaki \u0131\u015f\u0131klar, restoran\u0131m\u0131za samimi ve rahatlat\u0131c\u0131 bir hava katarken, daha odakl\u0131 ayd\u0131nlatma noktalar\u0131yla da farkl\u0131 alanlar\u0131 vurgulayarak g\u00f6rsel bir \u00e7e\u015fitlilik sa\u011flad\u0131k.<\/span><\/p>\n

\u00a0\u00a0 Farkl\u0131 ayd\u0131nlatma teknikleri kullanarak, restoran\u0131 farkl\u0131 b\u00f6lgelere ay\u0131rd\u0131k. \u00d6rne\u011fin, oturma alanlar\u0131nda daha yumu\u015fak ve g\u00f6z\u00fc yormayan bir \u0131\u015f\u0131kland\u0131rma tercih ederken, yemek haz\u0131rlama alan\u0131nda daha g\u00fc\u00e7l\u00fc ve i\u015flevsel bir ayd\u0131nlatma kulland\u0131k. Ayd\u0131nlatma armat\u00fcrlerinin se\u00e7iminde, mid-century modern tarz\u0131n\u0131n karakteristik \u00f6zelliklerini yans\u0131tan, basit ve geometrik \u015fekilleri olan \u00fcr\u00fcnler tercih ettik. Bu sayede, hem d\u00f6nemin ruhunu yans\u0131tt\u0131k hem de modern bir g\u00f6r\u00fcn\u00fcm elde ettik.<\/span><\/p>\n

\u00a0\u00a0 B\u00fcy\u00fck pencereler sayesinde, g\u00fcn \u0131\u015f\u0131\u011f\u0131ndan maksimum faydaland\u0131k. Do\u011fal \u0131\u015f\u0131k, mekan\u0131 daha ferah ve canl\u0131 g\u00f6stererek, genel atmosferi olumlu y\u00f6nde etkiledi. \u0130\u00e7 b\u00f6l\u00fcmlerde, as\u0131l\u0131 duran sark\u0131tlar ve duvar aplikleri kullanarak, s\u0131cak ve davetkar bir atmosfer yaratt\u0131k. Kalabal\u0131k gruplara hitab edebilecek bu alanlarda, lo\u015f bir \u0131\u015f\u0131kland\u0131rma tercih ederek, misafirlerin rahatlamas\u0131n\u0131 ve sohbet etmesini ama\u00e7lad\u0131k. Di\u011fer alanlarda yemek masalar\u0131n\u0131n \u00fczerinde, direkt olarak a\u015fa\u011f\u0131y\u0131 ayd\u0131nlatan spot \u0131\u015f\u0131klar kullanarak, yemeklerin daha iyi g\u00f6r\u00fcnmesini sa\u011flad\u0131k. Bu sayede, yemek yeme deneyimi daha keyifli hale geldi.<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”8550″ img_size=”large” alignment=”center” css=””][vc_column_text css=””]<\/p>\n

-Mekan tasar\u0131m\u0131yla m\u00fc\u015fteri deneyimini nas\u0131l zenginle\u015ftirmeyi hedeflediniz?<\/em><\/strong><\/span><\/p>\n

K. Bi\u00e7er- Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme ile konsepti ele ald\u0131\u011f\u0131m\u0131zdan bahsetmi\u015ftik. Son kullan\u0131c\u0131 dikkate al\u0131narak d\u0131\u015f cepheden ba\u015flayan bir farkl\u0131la\u015ft\u0131rma, dikkat \u00e7ekme s\u00f6z konusu. D\u0131\u015far\u0131da \u00e7ok dekoratif kurgular yapmad\u0131\u011f\u0131m\u0131z i\u00e7in \u00e7elik yap\u0131 elemanlar\u0131 g\u00f6r\u00fcl\u00fcyor. Brutalist bir stiimiz var, bu da zaten T\u00fcrkiye’de \u00e7ok\u00e7a kullan\u0131lan, insanlar\u0131n benimsedi\u011fi, al\u0131\u015ft\u0131\u011f\u0131 bir stil. Dikkat \u00e7eken, merak uyand\u0131ran bir stil. Saks\u0131lar vas\u0131tas\u0131yla koydu\u011fumuz yap\u0131yla birle\u015fen bitkiler hem d\u0131\u015far\u0131dan caddenin genel yap\u0131s\u0131ndan ayr\u0131 bir mekan\u0131 i\u015faret ediyor,hem de mekan\u0131n i\u00e7ini caddeden ay\u0131ran do\u011fal bir perde olu\u015fturuyor. I\u015f\u0131\u011f\u0131 i\u00e7eri ta\u015f\u0131yan geni\u015f pencereler, do\u011fal, pi\u015fmi\u015f topraktan tu\u011flalar cephede kullan\u0131ld\u0131, bu da, mekan\u0131n s\u0131cak ve samimi bir atmosfer kazanmas\u0131n\u0131 sa\u011flarken, \u00e7elik konstr\u00fcksiyon modern ve end\u00fcstriyel bir hava kat\u0131yor. Bambu bitkileri ise bu iki farkl\u0131 tarz\u0131 bir araya getirerek, do\u011fal ve ferah bir g\u00f6r\u00fcn\u00fcm sunuyor.<\/span><\/p>\n

\u00a0\u00a0 Camlar\u0131n \u00f6n\u00fcne dikilecek bambular, mekan\u0131 d\u0131\u015far\u0131dan gelen bak\u0131\u015flardan koruyarak m\u00fc\u015fterilere daha \u00f6zel bir alan sunacak. Ayn\u0131 zamanda, bambular\u0131n yapraklar\u0131 sayesinde mekan\u0131n i\u00e7ine do\u011fal bir \u0131\u015f\u0131k s\u00fcz\u00fclecek ve ferah bir ortam yarat\u0131lacak. Restoran\u0131n bulundu\u011fu konum g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, do\u011fal malzemelerin kullan\u0131lmas\u0131yla \u015fehrin betonarme yap\u0131s\u0131ndan s\u0131yr\u0131larak, daha s\u0131cak ve davetkar bir atmosfer olu\u015fturuldu. Farkl\u0131 malzemelerin uyumlu kullan\u0131m\u0131yla elde edilen estetik g\u00f6r\u00fcn\u00fcm, mekan\u0131n dikkat \u00e7ekmesini ve ak\u0131lda kalmas\u0131n\u0131, \u00fcnsiyet kurulmas\u0131n\u0131 sa\u011fl\u0131yor.<\/span><\/p>\n

\u00a0\u00a0 Kap\u0131dan girildi\u011finde de insanlar\u0131 rahatlatan bir bah\u00e7e alg\u0131s\u0131 s\u00f6z konusu. Mobilyalar\u0131, malzemeleri ona g\u00f6re dizayn edildi. Sedirler, masalar, sandalyeler, mekana da\u011f\u0131lm\u0131\u015f bitkiler neredeyse bir ev rahatl\u0131\u011f\u0131 sunuyor diyebiliriz. Ayn\u0131 zamanda insanlar\u0131 bir anda betonarme \u015fehirden, \u00e7evrenin d\u00fczensizli\u011finden kopararak bamba\u015fka, izole edilmi\u015f do\u011fal bir ortama g\u00f6t\u00fcr\u00fcyor, bir ada olu\u015fturuyor.<\/span><\/p>\n

\u00a0\u00a0 Ah\u015fap, bitki ve do\u011fal renklerin h\u00e2kim oldu\u011fu i\u00e7 mek\u00e2n\u0131m\u0131z, misafirlere ev s\u0131cakl\u0131\u011f\u0131nda bir ortam sunuyor. Bu sayede, restoranda kendilerini rahat ve g\u00fcvende hissederek keyifli vakit ge\u00e7irebilecekler. Mek\u00e2n\u0131 farkl\u0131 b\u00f6lgelere ay\u0131rarak, her bir k\u00f6\u015fede farkl\u0131 bir deneyim sunduk. Daha sakin ve samimi bir ortam arayanlar i\u00e7in \u00f6zel oturma alanlar\u0131, daha hareketli ve sosyal bir atmosfer isteyenler i\u00e7in daha geni\u015f oturma alanlar\u0131 gibi se\u00e7eneklerimiz bulunuyor.<\/span><\/p>\n

\u00a0\u00a0 T\u00fcm tasar\u0131m kararlar\u0131m\u0131z\u0131 al\u0131rken, misafirlerin ihtiya\u00e7lar\u0131n\u0131 ve beklentilerini \u00f6n planda tuttuk. Rahat oturma d\u00fczenleri, yeterli mesafe ve i\u015flevsel detaylarla, konforu en \u00fcst d\u00fczeyde tutmay\u0131 ama\u00e7lad\u0131k. Sonu\u00e7ta, i\u00e7 mekan tasar\u0131m\u0131m\u0131zla, misafirlere sadece yemek yemeyi de\u011fil, ayn\u0131 zamanda estetik, rahat ve keyifli bir deneyim sunmay\u0131 hedeflledik.<\/span><\/p>\n

-Mekan\u0131n akusti\u011fi, oturma d\u00fczenleri gibi konular m\u00fc\u015fteri deneyimini nas\u0131l etkileyecek?<\/em><\/strong><\/span><\/p>\n

K. Bi\u00e7er- \u0130yi bir akustik, g\u00fcr\u00fclt\u00fcy\u00fc azaltarak ve konu\u015fmalar\u0131 net bir \u015fekilde duymay\u0131 sa\u011flayarak m\u00fc\u015fterilerin rahatlamas\u0131na ve sohbet etmesine olanak tan\u0131r. \u00d6zellikle kalabal\u0131k restoranlarda, g\u00fcr\u00fclt\u00fc m\u00fc\u015fteri memnuniyetini olumsuz etkiler.<\/span><\/p>\n

\u00a0\u00a0 Misafirlerin rahat ve keyifli bir ortamda sohbet edebilmeleri i\u00e7in akustik d\u00fczenlemelere b\u00fcy\u00fck \u00f6nem verdik. Yumu\u015fak d\u00f6\u015femeler, akustik paneller ve bitki kullanarak yank\u0131y\u0131 azaltt\u0131k ve daha s\u0131cak bir atmosfer olu\u015fturduk. \u00d6zellikle daha kalabal\u0131k gruplara hizmet verecek k\u00f6\u015felerde, ses yal\u0131t\u0131m\u0131na daha fazla \u00f6zen g\u00f6stererek di\u011fer b\u00f6lgelerin sessiz kalmas\u0131n\u0131 sa\u011flad\u0131k.<\/span><\/p>\n

\u00a0\u00a0 Oturma d\u00fczenlerini belirlerken, hem misafirlerin konforunu hem de sosyal etkile\u015fimlerini g\u00f6z \u00f6n\u00fcnde bulundurd\u0131k. B\u00fcy\u00fck masalar, kalabal\u0131k gruplar i\u00e7in idealken, daha k\u00fc\u00e7\u00fck ve daha \u00f6zel masalar, samimi sohbetler i\u00e7in uygun. Ayr\u0131ca, farkl\u0131 oturma y\u00fckseklikleri ve konumlar\u0131 sunarak, m\u00fc\u015fterilerimize daha fazla se\u00e7enek sunduk<\/span><\/p>\n

\u00a0\u00a0 Bu sayede, misafirler hem rahat bir ortamda yemek yiyebilecek hem de istedikleri gibi sosyalle\u015febilecekler. Mek\u00e2n\u0131n farkl\u0131 k\u00f6\u015feleri, farkl\u0131 ihtiya\u00e7lara cevap verecek \u015fekilde tasarland\u0131. \u00d6rne\u011fin, i\u015f g\u00f6r\u00fc\u015fmesi yapmak isteyen misafirler i\u00e7in daha sessiz k\u00f6\u015feler bulunuyor.<\/span><\/p>\n

-Bu projede farkl\u0131 alanlardan uzmanlarla nas\u0131l bir i\u015f birli\u011fi yap\u0131ld\u0131?<\/em><\/strong><\/span><\/p>\n

K. Bi\u00e7er- En ba\u015fta konumland\u0131rma, konsept belirleme s\u00fcrecinde; marka, sekt\u00f6rel analiz, alan \u00e7al\u0131\u015fmalar\u0131 i\u00e7in dan\u0131\u015fmanlar\u0131m\u0131zla \u00f6n haz\u0131rl\u0131\u011f\u0131m\u0131z\u0131 y\u00fcr\u00fctt\u00fck. O b\u00f6lgedeki sorunlar, potansiyel, i\u015f kolu ve talep de\u011ferlendirildi. Marka konseptiyle birlikte hedef kitle ve i\u015fletme kimli\u011fi belirlenince \u00fcr\u00fcn\/hizmet ve i\u015fletme standartlar\u0131 konusunda da konsepte uygun \u00e7al\u0131\u015fmalara\u0131n yap\u0131lmas\u0131 gerekti\u011fi ortaya \u00e7\u0131kt\u0131. Gastronomi i\u015fletmeci\u011fi alan\u0131nda deneyimli dan\u0131\u015fman\u0131m\u0131z Emin AL bey devreye girdi ve \u00fcr\u00fcn\/hizmet konusunda standartlar belirleyerek \u00f6nerilerimizi olu\u015fturdu. \u00d6rne\u011fin sunulan kimli\u011fi g\u00fc\u00e7lendirmek i\u00e7in bu mekana ait \u00f6zelle\u015fmi\u015f bir men\u00fc ya da i\u00e7ecek olmas\u0131 gerekti\u011fi, baz\u0131 sunum ve hizmet standartlar\u0131n\u0131n da mekan i\u00e7in \u00f6zelle\u015ftirilmesi gibi konular \u00e7al\u0131\u015fma dosyam\u0131zda yer ald\u0131.<\/span><\/p>\n

Armeda<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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