{"id":8501,"date":"2024-09-03T22:03:36","date_gmt":"2024-09-03T19:03:36","guid":{"rendered":"https:\/\/www.armeda.com.tr\/?p=8501"},"modified":"2025-04-09T17:00:29","modified_gmt":"2025-04-09T14:00:29","slug":"tasarim-ve-islevsellik-armedanin-ic-mimarlik-yaklasimi","status":"publish","type":"post","link":"https:\/\/www.armeda.com.tr\/tr\/tasarim-ve-islevsellik-armedanin-ic-mimarlik-yaklasimi\/","title":{"rendered":"“Tasar\u0131m ve \u0130\u015flevsellik: Armeda’n\u0131n \u0130\u00e7 Mimarl\u0131k Yakla\u015f\u0131m\u0131”"},"content":{"rendered":"

[vc_section][vc_row][vc_column][vc_wp_text]<\/p>\n

\u00a0\u00a0 Armeda kurucusu Kadir Bi\u00e7er ile yap\u0131lan r\u00f6portajda; Armeda’n\u0131n proje geli\u015ftirme s\u00fcre\u00e7leri, mimari duru\u015fu, yurt d\u0131\u015f\u0131na a\u00e7\u0131lma ve gastronomi sekt\u00f6r\u00fcnde devam eden projeleri, gibi konular ele al\u0131nd\u0131.<\/span><\/p>\n

– \u015eirketinizi kurmaya ne ilham verdi ve vizyonunuz zamanla nas\u0131l geli\u015fti?<\/em><\/strong><\/span><\/p>\n

– Yurt d\u0131\u015f\u0131 seyahatlerim benim i\u00e7in ilham kayna\u011f\u0131 oldu. Mesleki ilk ilham\u0131m\u0131 \u0130talya’ya yapt\u0131\u011f\u0131m seyahatim esnas\u0131nda ald\u0131m. \u015eehirlerin ve binalar\u0131n genel olarak korunmas\u0131, k\u00f6yden kente \u0130talyan esteti\u011finin kullan\u0131lmas\u0131 ve ya\u015fat\u0131lmas\u0131 beni \u00e7ok etkiledi. Kendi k\u00fclt\u00fcrlerini ve estetklerini konumland\u0131rma ve sunma bi\u00e7imleri de benim i\u00e7in s\u0131rad\u0131\u015f\u0131yd\u0131. Ayr\u0131ca t\u00fcm mekanlarda ve mobilyalarda ortalaman\u0131n \u00fczerinde bir tasar\u0131m bilinci ve kalite s\u00f6z konusuydu. O tarihten sonra biz neden daha iyi yapam\u0131yoruz diye sorgulad\u0131m.<\/span><\/p>\n

\u00a0\u00a0 1998 -2000 tarhleri aras\u0131nda direkt\u00f6rl\u00fck yapt\u0131\u011f\u0131m Hmy\/Teknogon \u015firketinde ekiple birlikte \u00e7al\u0131\u015fmay\u0131, tak\u0131m kurmay\u0131 \u00f6\u011frendim. firman\u0131n Frans\u0131z Hmy \u015firketi ile yapt\u0131\u011f\u0131 ortakl\u0131k ufkumu geni\u015fletti. HMY firmas\u0131n\u0131n merkezinde yapt\u0131\u011f\u0131m incelemeler, tasar\u0131m ve projelendirme sistem ve disiplininin nas\u0131l y\u00fcr\u00fct\u00fclece\u011fini ve bunun imalata nas\u0131l senkronize edilmesi gerekti\u011fini, ekipman ve teknolojnin \u00f6nemini bana g\u00f6sterdi.<\/span><\/p>\n

\u00a0\u00a0 Sonras\u0131nda yurtd\u0131\u015f\u0131 fuarlar\u0131nda kar\u015f\u0131la\u015ft\u0131\u011f\u0131m tasar\u0131m firmalar\u0131 i\u015fe nereden ba\u015flamam\u0131z gerekti\u011fini konusunda yol g\u00f6sterici oldu. O zaman genel olarak t\u00fcm profesyonel tasar\u0131mlar yurt d\u0131\u015f\u0131ndan geliyor ve onlar ilgi g\u00f6r\u00fcp ge\u00e7erli oluyordu.<\/span><\/p>\n

\u00a0\u00a0 Biz neden yapamayal\u0131m diye d\u00fc\u015f\u00fcn\u00fcp oda\u011f\u0131m\u0131 bu t\u00fcr bir yap\u0131lanmaya \u00e7evirdim.<\/span><\/p>\n

\u00a0\u00a0 \u0130ngiltere seyahatlerim geleneksel kraliyet kavram\u0131n\u0131n, imparatorluk ruhunun hala nas\u0131l ya\u015fat\u0131ldl\u0131\u011f\u0131n\u0131 kendi vatanda\u015f\u0131na olan motivasyonunu, yabanc\u0131lara kar\u015f\u0131 bir k\u00fclt\u00fcr olarak y\u00fcceltilmesini. d\u0131\u015fa tan\u0131t\u0131m ve pazarlamas\u0131n\u0131n nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 \u00f6\u011frendim.<\/span><\/p>\n

\u00a0\u00a0 Bu sayede Armeda’n\u0131n temelinde modern \u00e7izginin \u00f6tesinde co\u011frafyam\u0131za ait k\u00fclt\u00fcr\u00fcn ve zenginliklerin de kullan\u0131lmas\u0131 gerekti\u011fine karar verdim.<\/span><\/p>\n

– \u015eirketinizin temel kimli\u011fini nas\u0131l tan\u0131mlars\u0131n\u0131z?<\/em><\/strong><\/span><\/p>\n

– \u015eirketimizin oda\u011f\u0131nda tasar\u0131m var. Her\u015fey bunun \u00e7er\u00e7evesinde geli\u015fiyor. Ve ortaya \u00e7\u0131kan tasar\u0131m\u0131 ger\u00e7ekle\u015ftirmeye y\u00f6nelik bir mekanizma s\u00f6z konusu. Vizyonumuz \u00e7ok y\u00f6nl\u00fc olarak daha iyisini yapabilmek ve milletimiz i\u00e7in katma de\u011fer \u00fcretebilmek. Firmam\u0131z, d\u00fczenli e\u011fitimler ve workshoplarla ekibini s\u00fcrekli geli\u015ftiriyor. Bu sayede, her yeni proje bir \u00f6ncekinden daha etkileyici ve yenilik\u00e7i oluyor.<\/span><\/p>\n

– \u015eirketinizi piyasadaki di\u011fer i\u00e7 mimarl\u0131k firmalar\u0131ndan ay\u0131ran nedir?<\/em><\/strong><\/span><\/p>\n

– Biz m\u00fc\u015fteri odakl\u0131 bir firma de\u011filiz. Son kullan\u0131c\u0131 odakl\u0131y\u0131z. Temel fark bu olmal\u0131 diye d\u00fc\u015f\u00fcn\u00fcyorum. Gastronomi sekt\u00f6r\u00fcnde, sosyal mekanlarda yo\u011funla\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in, son kullan\u0131c\u0131ya odakl\u0131 \u00e7al\u0131\u015fmalar projelerin ba\u015far\u0131s\u0131n\u0131 belirliyor.<\/span><\/p>\n

\u00a0\u00a0 Bunun yan\u0131nda di\u011fer \u00f6nemli fark\u0131m\u0131z kurumsall\u0131k anlay\u0131\u015f\u0131m\u0131z. \u0130\u00e7 mimarl\u0131k firmalar\u0131 genellikle ki\u015fi isimleriyle \u00f6n plana \u00e7\u0131k\u0131yor. Armeda ilk kuruldu\u011fundan itibaren kurumsall\u0131\u011f\u0131 hedefledi. Bizim anlay\u0131\u015f\u0131m\u0131z isimler yerine firman\u0131n \u00e7izgisinin \u00f6n plana \u00e7\u0131kmas\u0131. \u0130simlerin her zaman ikinci s\u0131rada gelmesini tercih ettik. Sonu\u00e7ta tasar\u0131m ve \u00fcretim yakla\u015f\u0131m\u0131m\u0131zda bir tak\u0131m \u00e7al\u0131\u015fmas\u0131 var, ki\u015filerin katk\u0131lar\u0131 ne kadar fazla olsa da isimlerinin \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 do\u011fru bulmuyoruz.<\/span><\/p>\n

– \u015eirketinizin tasar\u0131m felsefesini ve “tasar\u0131m d\u00fc\u015f\u00fcncesinin” projelerinizi nas\u0131l etkiledi\u011fini a\u00e7\u0131klayabilir misiniz?<\/em><\/strong><\/span><\/p>\n

– Armeda’n\u0131n bir amac\u0131 var. Tasarlad\u0131\u011f\u0131m\u0131z ve hayata ge\u00e7irdi\u011fimiz mekanlar ba\u015far\u0131l\u0131 ve s\u00fcrekli olsun istiyoruz. Bu ama\u00e7 bizi daha profesyonel bir i\u015f modeline y\u00f6nlendirdi. \u0130\u015fin s\u0131rr\u0131 yukar\u0131da bahsetti\u011fim son kullan\u0131c\u0131 odakl\u0131 tasar\u0131ma dayan\u0131yor.<\/span><\/p>\n

\u00a0\u00a0 Biz \u00f6ncelikle mekan\u0131 “sat\u0131n alan, kullanan, hizmet alan, vakit ge\u00e7iren” m\u00fc\u015fteriyi (son kullan\u0131c\u0131) d\u00fc\u015f\u00fcnerek hareket ediyoruz. M\u00fc\u015fteriyi (son kullan\u0131c\u0131) memnun etti\u011finizde m\u00fc\u015fteriyi de (i\u015fvereni) memnun edersiniz.<\/span><\/p>\n

\u00a0\u00a0 Bunu ger\u00e7ekle\u015ftirebilmek i\u00e7in son kullan\u0131c\u0131y\u0131 iyi tan\u0131mak, mekan\u0131n a\u00e7\u0131laca\u011f\u0131 b\u00f6lgeyi iyi analiz etmek ve i\u015fletmenin sunaca\u011f\u0131 hizmet standartlar\u0131n\u0131 etrafl\u0131ca ortaya koymak gerekiyor. Bunun yolu da “marka konumland\u0131rmas\u0131ndan” ge\u00e7iyor.<\/span><\/p>\n

\u00a0\u00a0 D\u00f6rt y\u0131la yak\u0131n bir s\u00fcredir, \u00e7al\u0131\u015fmaya, tasar\u0131ma ba\u015flamadan \u00f6nce marka konumland\u0131rmas\u0131yla ba\u015fl\u0131yoruz. Hedef m\u00fc\u015fteri potansiyeli, mekan\u0131n fiziki konumu, demografik yap\u0131, bilimsel\/sekt\u00f6rel ara\u015ft\u0131rmalar ve \u00f6zellikle son kullan\u0131c\u0131 baz\u0131nda yapt\u0131\u011f\u0131m\u0131z empati ve de\u011ferlendirmeler “nas\u0131l bir mekan olmal\u0131” sorusunun cavab\u0131n\u0131 i\u015fin ba\u015f\u0131nda veriyor.<\/span><\/p>\n

\u00a0\u00a0 Tasar\u0131mlar\u0131m\u0131zda ise markaya uygun temalar kullanmay\u0131 tercih ediyor, yine temaya uygun stilleri \u00f6n plana \u00e7\u0131karmaya \u00e7al\u0131\u015f\u0131yoruz. Bulundu\u011fumuz co\u011frafyan\u0131n \u00f6z\u00fcn\u00fc ve temelini g\u00f6zard\u0131 etmeden gelenekseli d\u0131\u015flamadan modern bir anlay\u0131\u015fla hareket ederiz.<\/span><\/p>\n

\u00a0\u00a0 Bu da al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131na \u00e7\u0131kt\u0131\u011f\u0131m\u0131z anlam\u0131na geliyor.<\/span><\/p>\n

– Tarih, sanat tarihi ve k\u00fclt\u00fcr tasar\u0131m yakla\u015f\u0131m\u0131n\u0131z\u0131 nas\u0131l etkiler?<\/em><\/strong><\/span><\/p>\n

– Tarihimizle bar\u0131\u015f\u0131\u011f\u0131z. Bizim i\u00e7in eski diye bir \u015fey yok. Bin y\u0131ll\u0131k deseni veya bir objeyi, \u015fekli kullanmakta beis g\u00f6rm\u00fcyoruz. Do\u011fu bizim vazge\u00e7ilmez bir esin kayna\u011f\u0131. Kendi k\u00fclt\u00fcr\u00fcm\u00fczden beslenmek ve onu ya\u015fatmak inan\u0131lmaz bir duygu bizim i\u00e7in.<\/span><\/p>\n

\u00a0\u00a0 Ayr\u0131ca ge\u00e7mi\u015fe d\u00f6n\u00fck sorgulamalarla, kesintiye u\u011frayan tasar\u0131m bi\u00e7imlerinin “devam etseydi bug\u00fcn nas\u0131l nas\u0131l modernize olurdu” mant\u0131\u011f\u0131 ile hareket etmekten keyif al\u0131yoruz.<\/span><\/p>\n

– \u015eirketiniz i\u00e7in en \u00f6nemli de\u011ferler nelerdir ve i\u015finize nas\u0131l yans\u0131rlar?<\/em><\/strong><\/span><\/p>\n

– D\u00fcr\u00fcstl\u00fck ve \u015feffafl\u0131k olmazsa olmaz. T\u00fcm ili\u015fkilerimize ve ileti\u015fimimize yans\u0131r…<\/span><\/p>\n

– Birincil hedef kitleniz kimdir ve tasar\u0131mlar\u0131n\u0131z\u0131, onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in nas\u0131l uyarl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– Hedef kitlemiz yurt d\u0131\u015f\u0131ndaki gastronomi sekt\u00f6r\u00fcndeki i\u015fletmeciler ve yat\u0131r\u0131mc\u0131lar. Bunlar\u0131n i\u00e7erisinde yerli ve yabanc\u0131lar var. Daha \u00e7ok Almanya’day\u0131z, s\u0131kl\u0131kla restoranlar yap\u0131yoruz.<\/span><\/p>\n

\u00a0\u00a0 Yurt d\u0131\u015f\u0131nda, Almanya’da \u00e7ok k\u0131ymetli bir orta\u011f\u0131m\u0131z var. Ticari olarak ve yurt d\u0131\u015f\u0131nda hareket kabiliyeti a\u00e7\u0131s\u0131ndan bizi \u00e7ok yukar\u0131lara ta\u015f\u0131d\u0131. Ortakl\u0131\u011f\u0131m\u0131z ayn\u0131 zamanda hedef kitlemizi anlamaya y\u00f6nelik ciddi bir avantaj getiriyor.<\/span><\/p>\n

\u00a0\u00a0 Yurt i\u00e7inde ise se\u00e7erek, de\u011fer \u00fcretmeye y\u00f6nelik projeler al\u0131yoruz. Yurt i\u00e7inde ve yurt d\u0131\u015f\u0131nda hedef kitle ihtiya\u00e7lar\u0131na kar\u015f\u0131l\u0131k gelen projeler \u00fcretmeye \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/p>\n

– M\u00fc\u015fterilerinizin gastronomi sekt\u00f6r\u00fcndeki tercihlerini nas\u0131l tan\u0131mlay\u0131p anl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– \u00d6ncelikle i\u015fvereni iyi dinledi\u011fimizi s\u00f6yleyebilirim. Bu y\u00fczden beklentilerini hedeflerini iyi anl\u0131yoruz. Birlkte vakit ge\u00e7irip tan\u0131maya \u00e7al\u0131\u015f\u0131r, sorularla ilerleriz. Sonras\u0131nda i\u015f modeline y\u00f6nelik son kullan\u0131c\u0131 ara\u015ft\u0131rmam\u0131z, marka konseptine y\u00f6nelik \u00e7al\u0131\u015fmam\u0131z ba\u015flar.<\/span><\/p>\n

– M\u00fc\u015fterileri rekabet\u00e7i bir pazarda \u00e7ekmek ve elde tutmak i\u00e7in hangi stratejileri kullan\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– M\u00fc\u015fteri (i\u015fveren) bize g\u00fcvenip tan\u0131d\u0131\u011f\u0131 i\u00e7in geliyor. M\u00fc\u015fteriler (son kullan\u0131c\u0131lar) ortaya \u00e7\u0131kan mekan onlara hitap etti\u011fi i\u00e7in geliyorlar. Sosyal medya kaynaklar\u0131n\u0131 kendizimizi tan\u0131tmak i\u00e7in kullan\u0131yoruz. Ayr\u0131ca yapt\u0131\u011f\u0131m\u0131z i\u015flerle ilgili b\u00fcltenler ve makaleler yay\u0131nl\u0131yoruz.<\/span><\/p>\n

– Tasar\u0131mlar\u0131n\u0131z\u0131n m\u00fc\u015fterileriniz i\u00e7in hem i\u015flevsel hem de estetik a\u00e7\u0131dan ho\u015f olmas\u0131n\u0131 nas\u0131l sa\u011fl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– Bunu ba\u015farman\u0131n yolu \u00f6ncelikle empati yapabilmek. \u00c7o\u011fu zaman tan\u0131mlanm\u0131\u015f m\u00fc\u015fteri kimlikleri \u00fczerinden senaryolar \u00fcretiyoruz. \u00d6rne\u011fin Sultanahmet’te konumland\u0131rlacak bir kebap\u00e7\u0131 i\u00e7in, farkl\u0131 turist profillerini isimlendirip seyahat karar\u0131n\u0131 alma noktas\u0131ndan itibaren mekandan ayr\u0131lmas\u0131na kadar farkl\u0131 senaryolarla yola \u00e7\u0131kt\u0131k. Bunu genel olarak t\u00fcm proje\u015ferimizde tekrarl\u0131yoruz. Hedef kitlenin ihtiya\u00e7lar\u0131n\u0131, beklentilerini, duygular\u0131n\u0131, ya\u015fam bi\u00e7imlerini, psikolojik ve sosyo ekomomik y\u00f6nlenmelerini ara\u015ft\u0131rarak analiz etmeye \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/p>\n

\u00a0\u00a0 Tasarlad\u0131\u011f\u0131m\u0131z bir mekana m\u00fc\u015fteriden \u00f6nce zihnimizde ve \u00fc\u00e7 boyutlu modellerimizde defalarca girip \u00e7\u0131kar\u0131z. \u00c7al\u0131\u015fma s\u00fcrecinde farkl\u0131 disiplinlerde ihtisas yapm\u0131\u015f bir ekip kururuyoruz. Bu ekipte, i\u015fletmeci, marka uzman\u0131, grafiker ve i\u00e7mimar tasar\u0131mc\u0131lar oluyor.<\/span><\/p>\n

\u00a0\u00a0 Marka \u00fc\u00e7 boyutlu olarak ele al\u0131n\u0131yor. Mekan konsepti, \u00dcr\u00fcn (yiyecek, i\u00e7ecek) konsepti, hizmet konsepti. B\u00fct\u00fcnsel bir “marka imaj\u0131” \u00e7al\u0131\u015fmas\u0131 olarak sunuluyor.<\/span><\/p>\n

– \u0130htiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lama yetene\u011finizi vurgulayan, m\u00fc\u015fterilerden gelen ba\u015far\u0131 \u00f6yk\u00fclerini veya geri bildirimlerini payla\u015fabilir misiniz?<\/em><\/strong><\/span><\/p>\n

– Genelde yorumlara bakar\u0131z mekanla ilgili. Bir de tabii tercih edilebilir olmas\u0131 \u00f6nemli. Fiziksel g\u00f6zlemde mekan\u0131 kullanan m\u00fc\u015fterilerin y\u00fcz ifadelerine bakar\u0131z. Ger\u00e7ek ba\u015far\u0131 \u00f6yk\u00fcs\u00fc y\u00fczlerdeki mutlulu\u011fu g\u00f6zlemlemektir. \u0130\u015fletmenin sa\u011fl\u0131kl\u0131 bi\u00e7imde devam edebilmesi ve hayatta kalmas\u0131 bahsetti\u011fim \u00fc\u00e7 boyutlu marka konseptinin (mekan, \u00fcr\u00fcn, hizmet) \u00e7izgisini bozmadan, fakat esneme kabiliyetine sahip olarak istikrarl\u0131 bir bi\u00e7imde s\u00fcrd\u00fcr\u00fcleblmesi ile ilgilidir.<\/span><\/p>\n

– Hem T\u00fcrkiye’de hem de uluslararas\u0131 alanda \u015firket i\u00e7in uzun vadeli vizyonunuz nedir?<\/em><\/strong><\/span><\/p>\n

– Hedefimiz b\u00fcy\u00fck. Uluslararas\u0131 bir tasar\u0131m st\u00fcdyosu, ayn\u0131 zamanda kendi i\u00e7inde farkl\u0131 imalatlar\u0131 da bar\u0131nd\u0131ran bir end\u00fcstri ve uygulama firmas\u0131 olma hedefimiz var. Bunu da \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde \u015firketimizi d\u0131\u015fa a\u00e7arak payda\u015flar\u0131m\u0131z ve yat\u0131r\u0131mc\u0131la\u0131m\u0131zla ger\u00e7ekle\u015ftirmeye \u00e7al\u0131\u015faca\u011f\u0131z.<\/span><\/p>\n

– Sizi \u00f6zellikle Alman pazar\u0131nda geni\u015flemeye motive eden d\u00fc\u015f\u00fcnce nedir?<\/em><\/strong><\/span><\/p>\n

– Yurt d\u0131\u015f\u0131nda i\u015f yapma fikri Almanya’dan \u00f6nce \u0130talya, Fransa ve \u0130spanya’da yapt\u0131\u011f\u0131m i\u015f gezilerinde filiz buldu. O zaman\u0131n T\u00fcrk restoranlar\u0131n\u0131n ac\u0131nas\u0131 halini g\u00f6r\u00fcp ya\u015fay\u0131nca “birileri bu i\u015fe acilen el atmal\u0131” diye d\u00fc\u015f\u00fcnd\u00fcm. Bu misyonda muhakkak biz de olmal\u0131yd\u0131k. Almanya pazar\u0131na ilk giri\u015fimiz yurtd\u0131\u015f\u0131nda mesle\u011fini icra eden bir meslketa\u015f\u0131m\u0131z\u0131n tasar\u0131m konusunda destek istemesiyle ba\u015flad\u0131. Onlarca mekan projesini kar\u015f\u0131l\u0131k beklemeden ger\u00e7ekle\u015ftirdik. Sonras\u0131nda bu deneyimimizi Armeda olarak ya\u015fatma ve ileriye g\u00f6t\u00fcrme arzusu do\u011fdu.<\/span><\/p>\n

\u00a0\u00a0 Almanya’da ya\u015fayan ve ayn\u0131 zamanda kadim dostum olan Mustafa Bey’le temas kurduk. Orta\u011f\u0131m\u0131z otuz y\u0131ld\u0131r, gastronomi sekt\u00f6r\u00fcnde sat\u0131\u015f ve uygulama yapan ba\u015far\u0131l\u0131 bir T\u00fcrk i\u015f adam\u0131. Tasar\u0131mlar\u0131m\u0131z\u0131 ilk g\u00f6rd\u00fc\u011f\u00fcnde; “bunlar \u00e7ok ba\u015far\u0131l\u0131, buna benzer tasar\u0131mlar\u0131 yapt\u0131rabilmek i\u00e7in Almanya’da \u00e7ok ciddi \u00fccretler \u00f6d\u00fcyoruz ve uzun s\u00fcre bekliyoruz” dedi. Biz de tasar\u0131m ve proje deste\u011fi vererek birbirimizi tamamlam\u0131\u015f olduk. Pazara birlikte ad\u0131m att\u0131k.<\/span><\/p>\n

– \u00d6n\u00fcm\u00fczdeki y\u0131llar i\u00e7in Almanya’da hangi hedeflere ula\u015fmay\u0131 umuyorsunuz?<\/em><\/strong><\/span><\/p>\n

– Almanya b\u00fcy\u00fck bir pazar. \u00d6ncelikli hedefimiz kaliteli T\u00fcrk restoranlar\u0131na imza atmaya devam etmek. \u0130kinci hedefimiz \u015fu an az da olsa Alman ve yabanc\u0131 m\u00fc\u015fteri pazar\u0131m\u0131z\u0131 geni\u015fletmek. \u0130ngiltere ve Amerika da da projeler ger\u00e7ekle\u015ftirmek istiyoruz.<\/span><\/p>\n

– Tasar\u0131mlar\u0131n\u0131z\u0131 Alman pazar\u0131n\u0131n tercihlerine ve d\u00fczenlemelerine uyacak \u015fekilde nas\u0131l uyarlamay\u0131 planl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– Pazarda yenilik\u00e7i ve konsept odakl\u0131 yap\u0131m\u0131zla yol ald\u0131k. Pazar\u0131n olmazsa olmaz\u0131 sa\u011flaml\u0131k ve kalite. Bunu ger\u00e7ekle\u015ftirmek epey zaman ve kapitale mal oldu. Alt\u0131nc\u0131 y\u0131l\u0131m\u0131z\u0131 tamamlamak \u00fczereyiz. \u0130lerlememizi yine orta\u011f\u0131m\u0131z\u0131n deneyim, bilgi birikimine bor\u00e7luyuz.<\/span><\/p>\n

\u00a0\u00a0 Bundan sonras\u0131 i\u00e7inde in\u015fallah yakalad\u0131\u011f\u0131m\u0131z uyum ve sinerji ile birlikte ilerleyece\u011fiz.<\/span><\/p>\n

– Bu geni\u015flemede hangi zorluklar\u0131 tahmin ediyorsunuz ve bunlar\u0131n \u00fcstesinden gelmeyi nas\u0131l planl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– \u00c7ok farkl\u0131 ve \u00e7e\u015fitli projeler ile ilerledik. \u015eimdi daha di\u015fe dokunur projelerle ilerlemek istiyoruz. Potansiyel artt\u0131k\u00e7a teslimat s\u00fcrelerinde zorlan\u0131yoruz. Bunu a\u015fmak i\u00e7in mobilya ve servis k\u0131s\u0131mlar\u0131n\u0131n imalat\u0131n\u0131 kendi b\u00fcnyemizde ger\u00e7ekle\u015ftirerek t\u00fcm s\u00fcre\u00e7lere hakim olmak istiyoruz.<\/span><\/p>\n

– Gelecekteki projelerinizde s\u00fcrd\u00fcr\u00fclebilirlik ve yeniliklere uyum yetene\u011finizi nas\u0131l g\u00f6r\u00fcyorsunuz?<\/em><\/strong><\/span><\/p>\n

– Armeda bir okul gibi. Gen\u00e7 arkada\u015flar k\u0131sa s\u00fcrede burada sistemin bir par\u00e7as\u0131 olarak yetkin bir \u015fekilde s\u00fcrece dahil oluyorlar. Bunu daha \u00f6teye ta\u015f\u0131yabilmek ve desteklemek i\u00e7in kurum i\u00e7inde e\u011fitim \u00e7al\u0131\u015fmalar\u0131m\u0131z var. Daha \u00e7ok tasar\u0131m odakl\u0131 bir e\u011fitim veriyoruz. Bunun yan\u0131 s\u0131ra ki\u015fisel geli\u015fim program\u0131m\u0131z da var. Ara\u015ft\u0131rmaya, malzeme bilgisine ve \u00fcretim y\u00f6ntemlerine \u00f6nem veriyoruz. Tasar\u0131mlar\u0131 ekip olarak yap\u0131yoruz. Her projemizin bir i\u00e7mimar y\u00f6netmeni var. \u0130malat\u0131 ve uygulamay\u0131 koordinat\u00f6r deste\u011fi ile y\u00f6netiyor ve takip ediyor.<\/span><\/p>\n

\u00a0\u00a0 Ba\u015f\u0131ndan sonuna kadar titizlikle takip olumlu sonu\u00e7lar veriyor. Geli\u015ftirerek ve esneterek ileledi\u011fimiz bu i\u015f yapma bi\u00e7imi bizi gelece\u011fe ba\u015far\u0131l\u0131 bir \u015fekilde ta\u015f\u0131yacak diye d\u00fc\u015f\u00fcn\u00fcyoruz.<\/span><\/p>\n

– \u0130\u00e7 mimaride hangi yeni e\u011filimler veya teknolojileri \u00f6nemli buluyorsunuz ve bunlar\u0131 i\u015finize\/tasar\u0131mlar\u0131n\u0131za nas\u0131l dahil etmeyi planl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– Mesle\u011fimizde alt yap\u0131 \u00e7ok \u00f6nemli. Belli ba\u015fl\u0131 programlar\u0131 ve alt yap\u0131y\u0131 \u00f6z\u00fcmsemi\u015f yeni mezun arkada\u015flar\u0131 ekibe dahil ediyoruz. Bu sayede kurum k\u00fclt\u00fcr\u00fcm\u00fcz\u00fc \u00f6z\u00fcmseyerek \u00e7al\u0131\u015f\u0131yorlar. Tasar\u0131m s\u00fcrecinde k\u00fclt\u00fcrel ve sosyal yetkinlik \u00f6nem arz ediyor. Ara\u015ft\u0131rmaya, \u00f6\u011frenmeye ve ya\u015famaya te\u015fvik edip kurum i\u00e7i e\u011fitimlerle destekliyoruz.<\/span><\/p>\n

[\/vc_wp_text][vc_single_image image=”8503″ img_size=”large” alignment=”center” css=””][vc_wp_text]<\/p>\n

– \u015eirketinizdeki k\u00fclt\u00fcr\u00fc nas\u0131l tan\u0131mlars\u0131n\u0131z?<\/em><\/strong><\/span><\/p>\n

– \u0130yi insan olmaya, iyi ili\u015fkiler kurmaya, kibarl\u0131k ve zerafete ihtiyac\u0131m\u0131z var. \u015eartlar ne olursa olsun bundan \u00f6d\u00fcn vermemeye gayret ederiz. Bir de tabii ayaklar\u0131m\u0131z bu vatan topra\u011f\u0131na basmal\u0131 ve burada y\u00fckselmeliyiz. Bu da kendi k\u00fclt\u00fcr\u00fcm\u00fcze sayg\u0131 duydu\u011fumuz anlam\u0131na geliyor. \u00c7evreye ve do\u011fal olan her\u015feyin korunmas\u0131na duyarl\u0131y\u0131z. Olabildi\u011fince kaynaklar\u0131 verrimli kullanmaya, israftan ve gereksiz t\u00fcketimden ka\u00e7\u0131nmaya \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/p>\n

– Yeni ekip \u00fcyelerini i\u015fe al\u0131rken hangi nitelikleri ar\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– Tecr\u00fcbe de\u011fil liyakat ar\u0131yoruz. Mesle\u011fimiz i\u00e7in gerekli temel programlar\u0131 e\u011fitim kurumlar\u0131nda \u00f6\u011frenmi\u015f olarak gelmeli. \u00dc\u00e7 boyutlu d\u00fc\u015f\u00fcnme yetisine ve uzamsal zekaya sahip olmal\u0131. Tak\u0131m ruhuna uygun, tempolu \u00e7al\u0131\u015fmaya haz\u0131r olmal\u0131. Geri kalan profesyonel nitelikleri \u015firket k\u00fclt\u00fcr\u00fc i\u00e7erisinde ya\u015fayarak \u00f6\u011freniyorlar.<\/span><\/p>\n

– Ekibinizin \u015firketin vizyonu ve de\u011ferleriyle uyumlu kalmas\u0131n\u0131 nas\u0131l sa\u011fl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– \u015eirket k\u00fclt\u00fcr\u00fcm\u00fczde m\u00fc\u015fteri il\u015fkilerinden, tedarik\u00e7i ve imalat\u00e7\u0131 ileti\u015fimine kadar yap\u0131sal olarak bir tarz ve y\u00f6ntemimiz var. Olan biteni \u015feffaf olarak g\u00f6r\u00fcp ya\u015f\u0131yorlar. Ayr\u0131ca payla\u015f\u0131ma, bilgi ve tecr\u00fcbe aktar\u0131m\u0131na a\u00e7\u0131k bir yap\u0131m\u0131z var. Genel olarak arkada\u015flar bu yap\u0131ya uyum g\u00f6sterebiliyor ve temsil y\u00f6n\u00fcnden de ba\u015far\u0131l\u0131 olduklar\u0131n\u0131 s\u00f6yleyebilirim.<\/span><\/p>\n

– \u00c7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in ne t\u00fcr mesleki geli\u015fim f\u0131rsatlar\u0131 sunuyorsunuz?<\/em><\/strong><\/span><\/p>\n

– Ara\u015ft\u0131rmaya ve s\u00fcrekli \u00f6\u011frenmeye te\u015fvik ediyoruz. Y\u00fcksek lisans yapmalar\u0131n\u0131, yabanc\u0131 dil \u00f6\u011frenmelerini veya geli\u015ftirmelerini destekliyoruz. Verdi\u011fimiz e\u011fitimler mesleklerini ba\u015far\u0131 ile icra etmede katk\u0131da bulunuyor.<\/span><\/p>\n

– Ekibinizdeki yarat\u0131c\u0131l\u0131\u011f\u0131 ve yenili\u011fi nas\u0131l te\u015fvik ediyorsunuz?<\/em><\/strong><\/span><\/p>\n

– Ekip arkada\u015flar\u0131m\u0131z \u015fu an hangi stillerin, renklerin, bi\u00e7imlerin ve anlay\u0131\u015f\u0131n ge\u00e7erli oldu\u011fu konusunda duyarl\u0131d\u0131r. Bunun s\u0131rr\u0131 ki\u015fisel ara\u015ft\u0131rmalar\u0131n yan\u0131s\u0131ra tak\u0131m \u00e7al\u0131\u015fmas\u0131ndan ge\u00e7iyor. Her projede bir arkada\u015f\u0131m\u0131z ba\u015f\u0131ndan sonuna kadar g\u00f6rev ald\u0131\u011f\u0131 halde tasar\u0131m, modelleme ve projelendirme safhalar\u0131nda ortak hareket edebiliyoruz. Bu da ekipte bir ki\u015finin bildi\u011fine ve g\u00f6rd\u00fc\u011f\u00fcne herkesin vak\u0131f olabildi\u011fi anlam\u0131na geliyor. Yarat\u0131c\u0131 d\u00fc\u015f\u00fcnce tasar\u0131m odakl\u0131 hareketin bir sonucu olarak ortaya \u00e7\u0131k\u0131yor. Tasar\u0131m\u0131 sistematik bir hale getirdik.<\/span><\/p>\n

\u00a0\u00a0 S\u00fcre\u00e7te ba\u015flang\u0131\u00e7tan itibaren ad\u0131m ad\u0131m neler yap\u0131laca\u011f\u0131, hangi y\u00f6ntem ve us\u00fcllerin takip edilece\u011fi bellidir. Bu sistem ekibimizi cesaretlendirp motive ediyor. Bir de \u00fcretken bir yap\u0131ya sahibiz. \u0130\u015f potansiyeli d\u00fc\u015fmeye ba\u015flasa dahi kendimize proje \u00fcretmeye devam ederiz.<\/span><\/p>\n

– M\u00fc\u015fteri ile yeni bir proje ba\u015flatma s\u00fcrecinizden bahsedebilir misiniz?<\/em><\/strong><\/span><\/p>\n

– M\u00fc\u015fteri genel olarak var olan mekan\u0131n\u0131 yenilemek yada yeni bir mekan kurmak i\u00e7in bize gelir. Son y\u0131llarda marka olmak i\u00e7in de tercih ediliyoruz. Titiz bir teklif haz\u0131rlar\u0131z. Burada ayr\u0131nt\u0131lar\u0131yla yap\u0131lacak i\u015fin i\u00e7eri\u011fi, s\u00fcresi ve \u00fccreti yer al\u0131r. Onay al\u0131nd\u0131\u011f\u0131nda marka konumland\u0131rma ve tasar\u0131m s\u00fcreci ba\u015flar.<\/span><\/p>\n

\u00a0\u00a0 Etrafl\u0131ca bir rapor haz\u0131rlar\u0131z. Bu raporda markan\u0131n kimli\u011fi ile ilgili tan\u0131mlar ve detaylar yer al\u0131r. Markala\u015fma s\u00fcrecinde tan\u0131t\u0131m ile ilgili yap\u0131lacak \u00e7al\u0131\u015fman\u0131n alt yap\u0131s\u0131 da bu raporda yer al\u0131r. Sonras\u0131nda tasar\u0131m haz\u0131rlan\u0131r ve \u00fc\u00e7 boyutlu sunumlar yap\u0131l\u0131r.<\/span><\/p>\n

\u00a0\u00a0 Mekan \u00fc\u00e7 boyutlu perspektifler ve bazen video deste\u011fi ile anlat\u0131l\u0131r. Devam\u0131nda projelendirme ve uygulama ba\u015flar. Bazen sadece konunmland\u0131rma ve konsept hizmeti de verdi\u011fimiz oluyor.<\/span><\/p>\n

\u00a0\u00a0 \u0130\u015fin hizmet boyutunun algoritmas\u0131n\u0131 yaz\u0131p a\u00e7\u0131klay\u0131p y\u00f6nlendirmeler yapar\u0131z. Marka tutundurma s\u00fcrecinde i\u015fletme y\u00f6netimini ele al\u0131p belli bir k\u0131vama kadar getirebilen birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z deneyimli, pofesyonel, e\u011fitmli \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131z da var.<\/span><\/p>\n

– Bir proje boyunca m\u00fc\u015fterilerinizle net ileti\u015fim ve i\u015fbirli\u011fini nas\u0131l sa\u011fl\u0131yorsunuz?<\/em><\/strong><\/span><\/p>\n

– Orta ve b\u00fcy\u00fck \u00f6l\u00e7ekli i\u015fletmelerde veya zincir projelerde, koordinat\u00f6r veya i\u015fletmeci ile \u00e7al\u0131\u015fmay\u0131 tercih ederiz. Bu sayede profesyonel iki tak\u0131m ileti\u015fim sorunu ya\u015famaz. Ofiste ve sahada belli aral\u0131klarla i\u015fveren veya temsilcisi ile yapt\u0131\u011f\u0131m\u0131z toplant\u0131larla ilerleriz.<\/span><\/p>\n

– En zorlu projelerinizden biri ne idi, ve ekibiniz zorluklar\u0131n \u00fcstesinden nas\u0131l geldi?<\/em><\/span><\/p>\n

– Bizim i\u00e7in proenin zorlu\u011fu de\u011fil m\u00fc\u015fterinin (i\u015fverenin) zorlu\u011fu s\u00f6z konusu olur. \u0130\u015fveren bilin\u00e7li ve profesyonel ise proje kolayla\u015f\u0131r. Ya da profesyonel veya bilin\u00e7li olmad\u0131\u011f\u0131 durumlarda ekip halinde \u00e7al\u0131\u015fmam\u0131za g\u00fcvenerek hareket ederse proje ba\u015far\u0131ya ula\u015f\u0131r.<\/span><\/p>\n

\u00a0\u00a0 Y\u0131llard\u0131r sistematik haline gelmi\u015f proje, uygulma, muhasebe, sat\u0131n alma vs. birimlerin uyumlu \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir i\u015fletme modelimiz var. M\u00fc\u015fteri taraf\u0131nda da kar\u015f\u0131l\u0131\u011f\u0131 olan profesyonel bir yap\u0131 oldu\u011funda i\u015f kolayla\u015f\u0131r. M\u00fc\u015fteri taraf\u0131nda liyakatsiz \u00e7al\u0131\u015fanlar, konumundan \u00f6te yetki kullanmaya \u00e7al\u0131\u015fan personel, en \u00f6nemlisi i\u015fi bilmeyen ama biliyormu\u015f gibi yapan y\u00f6neticilerle \u00e7al\u0131\u015fmak, zorluk \u00f6tesinde neredeyse imkans\u0131zd\u0131r.<\/span><\/p>\n

– Bir projenin ba\u015far\u0131s\u0131n\u0131 tamamland\u0131ktan sonra nas\u0131l \u00f6l\u00e7ersiniz?<\/em><\/strong><\/span><\/p>\n

– \u0130\u015fletme i\u00e7in tutunma s\u00fcrecinin sa\u011fl\u0131kl\u0131 bir \u015fekilde atlat\u0131lmas\u0131, ticari tatmin ve son kullan\u0131c\u0131 memnuniyeti.<\/span><\/p>\n

– Her projeden bir \u015feyler \u00f6\u011frenmek ve hizmetlerinizi geli\u015ftirmek i\u00e7in ne t\u00fcr geri bildirim mekanizmalar\u0131n\u0131z var?<\/em><\/strong><\/span><\/p>\n

– Geri bildirim direk olarak i\u015fverenden ve son kullan\u0131c\u0131lar\u0131n yorumlar\u0131ndan gelir. Bunun yan\u0131 s\u0131ra marka konumland\u0131rmas\u0131 bir s\u00fcre\u00e7. Konseptin hayata ge\u00e7tikten sonra takip edilmesi bir s\u00fcre\u00e7. Ger\u00e7ekle\u015ftirdi\u011fimiz projelerde takibimiz ve deste\u011fimiz devam etti\u011fi i\u00e7in ekip olarak mekan\u0131 deneyimleme ve g\u00f6zlemleme olana\u011f\u0131m\u0131z oluyor. Bu da bizim i\u00e7in \u00e7ok verimli bir yorumlama ve de\u011ferlendirme f\u0131rsat\u0131 olu\u015fturmaktad\u0131r.<\/span><\/p>\n

Armeda<\/span><\/p>\n

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