{"id":8489,"date":"2024-05-07T21:21:49","date_gmt":"2024-05-07T18:21:49","guid":{"rendered":"https:\/\/www.armeda.com.tr\/?p=8489"},"modified":"2025-04-09T17:06:42","modified_gmt":"2025-04-09T14:06:42","slug":"midside-business-hotel-projesi","status":"publish","type":"post","link":"https:\/\/www.armeda.com.tr\/tr\/midside-business-hotel-projesi\/","title":{"rendered":"&#8220;Midside Business Hotel&#8221; projesi"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column][vc_wp_text]<span style=\"font-family: Rajdhani;\">\u00a0\u00a0 Markala\u015fma hedefi olan 55 yatakl\u0131 bir otel yap\u0131lanmas\u0131n\u0131n \u015fartlar\u0131 nas\u0131l olu\u015fturulur sorusunun cevab\u0131n\u0131 aramak&#8230;<\/span><\/p>\n<p><span style=\"font-family: Rajdhani;\">\u00a0\u00a0 Avc\u0131lar G\u00fcm\u00fc\u015fpala semtinde faaliyete ge\u00e7ecek olan otelin projesi geldi\u011finde konuyu sadece mimari olarak de\u011fil,\u00a0\u00a0 Armeda\u2019n\u0131n \u00e7al\u0131\u015fma anlay\u0131\u015f\u0131na g\u00f6re b\u00fct\u00fcnsel \u00e7\u00f6z\u00fcmler \u00fcretebilmek i\u00e7in incelemeye ba\u015flad\u0131k. Do\u011fru bir konsept olu\u015fturabilmek, do\u011fru bir konumland\u0131rmaya ba\u011fl\u0131. Hedef kitleyi ve i\u015fletme hizmet-ileti\u015fim standartlar\u0131n\u0131 belirlemek mimari konseptin\u00a0 geli\u015ftirilmesi i\u00e7in birinci ad\u0131m. Bunun i\u00e7in olu\u015fturdu\u011fumuz \u00f6n haz\u0131rl\u0131k kadrosuna Turizm-Otelcilik sekt\u00f6r\u00fcnde akademik ve sekt\u00f6rel birikimi olan bir uzman\u0131 dahil ettik, ve onun y\u00f6nlendirmeleriyle sekt\u00f6r-b\u00f6lge incelemelerimize ba\u015flad\u0131k.<\/span><\/p>\n<p><span style=\"font-family: Rajdhani;\">\u00a0\u00a0 B\u00f6lgenin konaklama potansiyeli, fiziki \u015fartlar, yerel ekonomik dinamikler, rekabet ko\u015fullar\u0131 ve hedef kitle beklentileri gibi unsurlar\u0131 sorgulayan \u00f6n haz\u0131rl\u0131\u011f\u0131m\u0131z\u0131n ortaya \u00e7\u0131kard\u0131\u011f\u0131 stratejik yakla\u015f\u0131m, otelin i\u015f seyahati yapan kesime odaklanan bir \u201cBusiness Hotel\u201d konsepti\u00a0 benimsenmesini gerektirdi.<\/span><\/p>\n<p><span style=\"font-family: Rajdhani;\">\u00a0\u00a0 M\u00fc\u015fteri profilini ve hizmet modelini genelden \u00f6zele y\u00f6nelerek, daha nitelikli ve de\u011fer \u00fcreten bir konuma \u00e7eken \u00e7al\u0131\u015fmam\u0131z; var olan pazardan pay talep etmek yerine, pazar b\u00f6l\u00fcmlemesi yapm\u0131\u015f, m\u00fc\u015fteri profilini belirlemi\u015f ve uygun hizmeti \u00fcretecek bir i\u015fletmenin b\u00f6lgede marka iddias\u0131n\u0131 ger\u00e7ekle\u015ftirebilece\u011fini ortaya koydu.<\/span><\/p>\n<p><span style=\"font-family: Rajdhani;\">\u00a0\u00a0 Konumland\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131n sonucunda belirlenen &#8220;Midside Hotel&#8221; konsepti, i\u015f seyahati yapan kesimin beklentilerine cevap veren \u00f6zg\u00fcn bir marka kimli\u011finin olu\u015fturulmas\u0131na katk\u0131 sa\u011flamaktad\u0131r. \u0130\u015f gezisinde olup b\u00fcy\u00fck otellerin dikkat da\u011f\u0131t\u0131c\u0131 kalabal\u0131\u011f\u0131ndan ka\u00e7an; sakin, konforlu, kaliteli, konaklaman\u0131n \u00f6tesinde verimli \u00e7al\u0131\u015fabilece\u011fi, ba\u011flant\u0131lar\u0131n\u0131 geli\u015ftirebilece\u011fi bir ortam beklentisi i\u00e7inde olan insanlar\u0131n taleplerine cevap veren yap\u0131lanmas\u0131yla i\u015fletmenin yerel rekabet ortam\u0131nda fark yaratmas\u0131n\u0131 ve uzun vadeli ba\u015far\u0131ya ula\u015fmas\u0131n\u0131 desteklemektedir.<\/span><\/p>\n<p><span style=\"font-family: Rajdhani;\">\u00a0\u00a0 Bu \u00e7al\u0131\u015fman\u0131n \u0131\u015f\u0131\u011f\u0131nda mimari konsepti belirleme s\u00fcreci ba\u015flad\u0131. Mimari tasar\u0131m s\u00fcrecinde, i\u015fletmenin marka kimli\u011fi ve de\u011ferlerinin b\u00fct\u00fcnsel olarak yans\u0131t\u0131lmas\u0131 hedeflendi. Uygulama geli\u015ftirmelerinde belirlenen dinamik, modern, iddial\u0131 tarz, yap\u0131lacak tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131n da temel kriterlerini olu\u015fturdu. Minimalist ve i\u015flevsel bir yakla\u015f\u0131mla, odalar\u0131n ferah ve konforlu bir atmosfer sunmas\u0131 sa\u011fland\u0131. Ayr\u0131ca, a\u00e7\u0131k plan ofis alanlar\u0131 ve sosyal mekanlar\u0131n tasar\u0131m\u0131, i\u015f seyahati yapan konuklar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak \u00fczere optimize edildi. Do\u011fal malzemelerin kullan\u0131m\u0131 ve modern hatlar\u0131n vurgulanmas\u0131yla, otelin \u00e7a\u011fda\u015f ve \u015f\u0131k bir imaja sahip olmas\u0131 ama\u00e7land\u0131.<\/span><\/p>\n<p><span style=\"font-family: Rajdhani;\">\u00a0\u00a0 Sonu\u00e7 olarak \u201cMidside Hotel\u201d yap\u0131lanma \u00e7al\u0131\u015fmam\u0131z s\u00fcrecinde, mimari tasar\u0131mla birlikte (geli\u015ftirilebilir) marka tasar\u0131m\u0131n\u0131 da haz\u0131rlam\u0131\u015f olduk. En \u00f6nemlisi, bu sistemati\u011fi tasar\u0131m a\u015famas\u0131na dahil etmek, proje geli\u015ftirme s\u00fcrecimizi zenginle\u015ftirdi. \u00c7al\u0131\u015fma ekibinin ge\u00e7irdi\u011fi bu inceleme-sorgulama-\u00e7\u00f6z\u00fcm \u00fcretme \u00fczerine yinelemeli s\u00fcre\u00e7, tasar\u0131m\u0131n stratejiyi ve ruhu sorunsuz bir \u015fekilde sentezlemesini sa\u011flad\u0131.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Rajdhani;\">Armeda<\/span>[\/vc_wp_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column][vc_wp_text]\u00a0\u00a0 Markala\u015fma hedefi olan 55 yatakl\u0131 bir otel yap\u0131lanmas\u0131n\u0131n \u015fartlar\u0131&hellip;<\/p>\n","protected":false},"author":2,"featured_media":8490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogposts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Midside Business Hotel&quot; 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