{"id":7772,"date":"2024-12-04T11:07:41","date_gmt":"2024-12-04T08:07:41","guid":{"rendered":"https:\/\/www.armeda.com.tr\/?p=7772"},"modified":"2025-04-09T14:59:14","modified_gmt":"2025-04-09T11:59:14","slug":"turkiyeden-almanyaya-bir-marka-calismasi-pi-pizza","status":"publish","type":"post","link":"https:\/\/www.armeda.com.tr\/tr\/turkiyeden-almanyaya-bir-marka-calismasi-pi-pizza\/","title":{"rendered":"T\u00fcrkiye’den Almanya’ya bir marka \u00e7al\u0131\u015fmas\u0131 “Pi Pizza”"},"content":{"rendered":"

[vc_section][vc_row][vc_column][vc_wp_text]\u00a0\u00a0 “Pi Pizza” Mannheim’da a\u00e7\u0131lmas\u0131 planlanan bir pizzac\u0131. Firma yaln\u0131zca mekan\u0131n pizzac\u0131 olarak d\u00fczenlenmesini de\u011fil, markala\u015fmak i\u00e7in b\u00fct\u00fcnsel \u00e7\u00f6z\u00fcmler talebiyle geldi. Almanya, \u00f6zellikle Baden-W\u00fcrttemberg eyaleti daha \u00f6nce de projeler yapt\u0131\u011f\u0131m\u0131z ve iyi et\u00fcd etti\u011fimiz bir co\u011frafya. Proje orta\u011f\u0131m\u0131z\u0131n da Mannheim merkezli bir firma olu\u015fu, marka s\u00fcre\u00e7leri i\u00e7in yapmam\u0131z gereken saha \u00e7al\u0131\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131yordu ve \u00e7al\u0131\u015fmalar\u0131m\u0131za ba\u015flad\u0131k.<\/span><\/p>\n

\u00a0\u00a0 Bizden farkl\u0131 olarak Almanya’daki t\u00fcketim k\u00fclt\u00fcr\u00fcnde pizzac\u0131lar i\u00e7in dondurma servisini de eklemek genel kabul g\u00f6ren bir olgu. Almanya’da pizza ve dondurma gibi iki farkl\u0131 \u00fcr\u00fcn\u00fcn ayn\u0131 mekanda bulunmas\u0131, hem i\u015fletme sahipleri hem de m\u00fc\u015fteriler i\u00e7in \u00e7e\u015fitli avantajlar sunmakta. Ancak bu durum \u00f6zellikle marka s\u00fcre\u00e7leri i\u00e7in dezavantajlar\u0131 da getiriyor. Markala\u015fma hedefi olan bir i\u015fletme i\u00e7in, marka kimli\u011fi, mekan\u0131n konumu, hedef kitle, \u00fcr\u00fcn kalitesi ve pazarlama stratejileri gibi fakt\u00f6rlerin dikkatlice de\u011ferlendirilmesi gerekmekteydi. Ayn\u0131 zamanda markala\u015fma hedefine y\u00f6nelik i\u00e7 mimari \u00e7\u00f6z\u00fcmlemelerde de zorlay\u0131c\u0131 bir mekan s\u00f6z konusuydu. \u0130ki farkl\u0131 \u00fcr\u00fcnden kaynaklanan b\u00fct\u00fcnl\u00fck sorunu kadar, pizza ve dondurma i\u00e7in farkl\u0131 ayd\u0131nlatma ihtiyac\u0131, mekan\u0131n k\u00fc\u00e7\u00fckl\u00fc\u011f\u00fcn\u00fcn getirdi\u011fi oturma alan\u0131 i\u00e7in ayr\u0131labilecek yerin de k\u0131s\u0131tl\u0131 olu\u015fu \u00e7\u00f6z\u00fcmlenmesi gereken konulard\u0131.<\/span><\/p>\n

\u00a0\u00a0 S\u0131n\u0131rl\u0131 oturma alan\u0131na sahip bir i\u015fletme i\u00e7in h\u0131zl\u0131 servis, d\u0131\u015far\u0131ya sat\u0131\u015f, sosyal nedya pazarlamas\u0131, m\u00fc\u015fteri sadakati gibi stratejiler olduk\u00e7a \u00f6nemlidir. Mannheim gibi \u00f6\u011frenci n\u00fcfusunun yo\u011fun oldu\u011fu bir \u015fehirde, gen\u00e7leri merkeze alan, \u00f6zel ileti\u015fim dili geli\u015ftirmi\u015f, dinamik bir atmosfere sahip bir mekan kurgusunu, tesbit etti\u011fimiz sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fc olarak belirledik. H\u0131zl\u0131 servis, uygun fiyatlar, \u00f6zg\u00fcn bir ileti\u015fim dili ve modern tasar\u0131m, gen\u00e7lerin beklentilerini kar\u015f\u0131layacakt\u0131. “Pi’de bir k\u0131sa bir mola”<\/strong> mesaj\u0131 ile de konsept ortaya \u00e7\u0131kt\u0131.<\/span>[\/vc_wp_text][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”7777″ img_size=”medium” alignment=”center” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”“G\u00fcn ortas\u0131nda,
\ng\u00fcn bitiminde,
\nher an Pi\u2019de
\nbir mola zaman\u0131“” font_container=”tag:p|font_size:32px|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=””][\/vc_column_inner][\/vc_row_inner][vc_wp_text]\u00a0\u00a0\u00a0 “Pi”, basit, ak\u0131lda kal\u0131c\u0131 ve gen\u00e7 hedef kitleye hitap eden bir ad. Pi’nin matematiksel anlam\u0131 (sonsuzluk, s\u00fcrekli d\u00f6ng\u00fc) \u00fcniversite gen\u00e7li\u011fi i\u00e7in entelekt\u00fcel bir \u00e7a\u011fr\u0131\u015f\u0131ma a\u00e7\u0131k, ayn\u0131 zamanda “k\u0131sa bir mola” temas\u0131yla pratikli\u011fi ve sadeli\u011fi simgeliyor. \u201cPi’de k\u0131sa bir mola\u201d mottosu, h\u0131z ve kolayl\u0131k vaat ederken, g\u00fcnl\u00fck yo\u011funlu\u011fa bir ara verme fikrini gen\u00e7lere samimi bir \u015fekilde iletiyor. \u00d6zellikle \u00fcniversite \u00f6\u011frencileri i\u00e7in bu “k\u0131sa mola” mesaj\u0131 dersler ve aktiviteler aras\u0131nda h\u0131zl\u0131ca eri\u015febilecekleri bir ka\u00e7amak sunuyor.<\/span>[\/vc_wp_text][vc_row_inner content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_wp_text]Hedef kitle analizimiz,<\/strong> <\/span>
\n– Ya\u015f: 18-25 (\u00dcniversite \u00f6\u011frencileri ve gen\u00e7 profesyoneller), <\/span>
\n– Gelir: Orta-d\u00fc\u015f\u00fck b\u00fct\u00e7eye sahip, h\u0131zl\u0131 ve uygun fiyatl\u0131 se\u00e7eneklere odaklanan bir grup. <\/span>
\n– Davran\u0131\u015fsal \u00f6zellikler: H\u0131zl\u0131 servis ve kolay ula\u015f\u0131labilirlik ar\u0131yorlar, Sosyal medyada aktif, payla\u015f\u0131labilir ve estetik mekanlar\u0131 tercih ediyorlar. D\u0131\u015far\u0131da yemek yeme ve paket servisi g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131n bir par\u00e7as\u0131.<\/span><\/p>\n

De\u011fer \u00f6nerimiz,<\/span><\/strong>
\n– h\u0131z ve kolayl\u0131k : Pi, h\u0131zl\u0131 servis ve d\u0131\u015far\u0131ya sat\u0131\u015f stratejisiyle gen\u00e7lerin zaman k\u0131s\u0131tlamalar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruyor, <\/span>
\n– eri\u015filebilirlik : gen\u00e7lerin bulunduklar\u0131 yerlerden -kamp\u00fcs, park veya topland\u0131klar\u0131 mekanlar- sipari\u015f verebilmesi, Pi\u2019yi bir ihtiya\u00e7 halinde kolayca ula\u015f\u0131labilir k\u0131l\u0131yor, <\/span>
\n– topluluk ve samimiyet : Pi, gen\u00e7lere rahat, samimi ve sosyalle\u015fme dostu bir deneyim sunuyor,<\/span>
\n– Instagram dostu atmosfer : mekan\u0131n enerjik ve minimalist tasar\u0131m\u0131, payla\u015f\u0131labilir i\u00e7eriklere olanak sa\u011fl\u0131yor. Bu durum da sosyal medya pazarlamas\u0131n\u0131 destekliyor.<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”7785″ img_size=”large” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_wp_text]\u00a0\u00a0\u00a0 \u201cPi’de k\u0131sa bir mola\u201d<\/strong> temas\u0131yla, gen\u00e7lerin g\u00fcnl\u00fck hayat\u0131nda hem fiziksel hem de duygusal bir durak noktas\u0131 olmay\u0131 hedefledik. “Pi” h\u0131zl\u0131 eri\u015fim ve sosyal medya dostu konseptiyle geleneksel pizza d\u00fckkanlar\u0131ndan farkl\u0131la\u015ft\u0131. Marka g\u00f6rsel kimli\u011finde de sade bir “Pi” tasar\u0131m\u0131yla, pastel ye\u015fil (rahatlat\u0131c\u0131 ve gen\u00e7), turuncu (enerjik ve dikkat \u00e7ekici), ve k\u0131r\u0131k sar\u0131 (ne\u015fe, samimiyet) ve geometrik \u015fekiller kullan\u0131ld\u0131. Ambalaj se\u00e7imlerinde de geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir \u00fcr\u00fcnlerin se\u00e7imiyle \u00e7evre duyarl\u0131l\u0131\u011f\u0131 vurguland\u0131.<\/span><\/p>\n

H\u0131zl\u0131 servis ve gen\u00e7 m\u00fc\u015fteri kitlesine hitap edecek ferah, modern ve i\u015flevsel bir tasar\u0131m tercih edildi dekorasyonda da. Pastel tonlar ve minimalist detaylarla kullan\u0131c\u0131 dostu bir deneyim olu\u015fturuldu. Mekan\u0131n fonksiyonel b\u00f6l\u00fcmlere ayr\u0131lmas\u0131 ve \u00fcr\u00fcnlerin \u00f6n planda tutulmas\u0131, hem g\u00f6rsellik hem de pratiklik a\u00e7\u0131s\u0131ndan etkileyici bir yakla\u015f\u0131m. K\u00fc\u00e7\u00fck yuvarlak masalar ve tabure tipi sandalyeler, h\u0131zl\u0131 ve sosyal bir yemek ortam\u0131n\u0131 destekliyor. Duvar kenarlar\u0131nda kullan\u0131lan uzun oturma banklar\u0131 alan kullan\u0131m\u0131n\u0131 verimli hale getirirken, konforlu bir bekleme veya yeme deneyimi sunuyor. Bu t\u00fcr bir d\u00fczen, \u00f6zellikle arkada\u015f gruplar\u0131n\u0131n kolayca bir araya gelmesine olanak tan\u0131d\u0131.[\/vc_wp_text][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”7783″ img_size=”large” alignment=”center” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”7784″ img_size=”large” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][vc_wp_text]\u00a0\u00a0 Mekan i\u00e7indeki d\u00fczen, m\u00fc\u015fteri trafi\u011fini kolayla\u015ft\u0131racak \u015fekilde planland\u0131. Tezgahlar ve ge\u00e7i\u015f alanlar\u0131 hem \u00e7al\u0131\u015fanlar\u0131n hem de m\u00fc\u015fterilerin rahat hareket etmesine y\u00f6nelik olu\u015fturuldu.”Take Away” (Paket Servis) alan\u0131 hareketlili\u011fi destekleyecek \u015fekilde belirlendi ve oturma alanlar\u0131 aras\u0131nda g\u00f6rsel bir ayr\u0131m olmas\u0131na ra\u011fmen, \u015feffaf tasar\u0131m unsurlar\u0131 sayesinde mekandaki ak\u0131\u015f\u0131n devam etmesi sa\u011fland\u0131.<\/span>
\nDuvarlarda b\u00fcy\u00fck, yuvarlak ah\u015fap panel ve \u00fczerine yerle\u015ftirilmi\u015f pastel tonlarda geometrik desenli panolar kullan\u0131ld\u0131. Bu, minimalist bir dekoratif unsur olarak mekana modern bir dokunu\u015f katt\u0131, yuvarlak formlar ve pastel renkler gen\u00e7 ve \u00e7a\u011fda\u015f bir estetik olu\u015fturdu. Kemer \u015feklinde mimari detaylar (\u00f6rne\u011fin duvardaki yuvarlak hatlar), mekana yumu\u015fakl\u0131k ve ak\u0131\u015fkanl\u0131k kat\u0131yor. Bu da mekan\u0131n genelindeki pastel tonlarla uyumlu bir \u015fekilde huzurlu bir atmosfer olu\u015fturdu.<\/span><\/p>\n

\u00a0\u00a0 Modern ve yenilik\u00e7i bir marka kimli\u011fi olu\u015fturmaya hizmet etmesi i\u00e7in tasar\u0131m, sosyal medya \u00e7a\u011f\u0131ndaki gen\u00e7lerin “Instagram-friendly” mekan aray\u0131\u015f\u0131na uygun olarak dizayn edildi. Modern ve dikkat \u00e7ekici dekor, mekanda hem fiziksel hem de dijital olarak bir \u00e7ekim noktas\u0131 olu\u015fturdu. B\u00f6ylelikle “Pi” i\u00e7in sadece mekan tasar\u0131m\u0131 de\u011fil, marka s\u00fcre\u00e7leri ile birlikte d\u00fc\u015f\u00fcn\u00fclerek pazar\u0131nda iddia ortaya koyabilecek gen\u00e7-dinamik bir marka \u00e7al\u0131\u015fmas\u0131 yap\u0131lm\u0131\u015f oldu.<\/span><\/p>\n

Armeda<\/span>
\nAral\u0131k 2024<\/span><\/p>\n

[\/vc_wp_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section][vc_row][vc_column][vc_wp_text]\u00a0\u00a0 “Pi Pizza” Mannheim’da a\u00e7\u0131lmas\u0131 planlanan bir pizzac\u0131. Firma yaln\u0131zca…<\/p>\n","protected":false},"author":2,"featured_media":7773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogposts"],"acf":[],"yoast_head":"\nT\u00fcrkiye'den Almanya'ya bir marka \u00e7al\u0131\u015fmas\u0131 "Pi Pizza"<\/title>\n<meta name=\"description\" content=\"\u0130\u00e7 Mimarl\u0131k, Konsept Tasar\u0131m ve \u0130\u00e7 Dekorasyon hakk\u0131nda her\u015fey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armeda.com.tr\/tr\/turkiyeden-almanyaya-bir-marka-calismasi-pi-pizza\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_GB\" 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