{"id":8489,"date":"2024-05-07T21:21:49","date_gmt":"2024-05-07T18:21:49","guid":{"rendered":"https:\/\/www.armeda.com.tr\/?p=8489"},"modified":"2025-04-09T17:06:42","modified_gmt":"2025-04-09T14:06:42","slug":"midside-business-hotel-projesi","status":"publish","type":"post","link":"https:\/\/www.armeda.com.tr\/en\/midside-business-hotel-projesi\/","title":{"rendered":"&#8220;Midside Business Hotel&#8221; project"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column][vc_wp_text]<\/p>\n<div id=\"model-response-message-contentr_cfb22b21383d1934\" class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<p data-sourcepos=\"1:1-1:136\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Seeking the answer to the question of how to establish the conditions for a 55-bed hotel development with a branding goal&#8230;<\/span><\/p>\n<p data-sourcepos=\"3:1-3:663\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 When the project for the hotel to be opened in the Avc\u0131lar G\u00fcm\u00fc\u015fpala district came to us, we began to examine the issue not just architecturally, but according to Armeda&#8217;s working understanding, in order to produce holistic solutions. Establishing the right concept depends on the right positioning. Determining the target audience and the business&#8217;s service-communication standards is the first step for the development of the architectural concept. For this, we included an expert with academic and sectoral knowledge in the Tourism-Hotel Management sector in our preliminary preparation team, and with their guidance, we started our sector-region examinations.<\/span><\/p>\n<p data-sourcepos=\"5:1-5:328\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 The strategic approach revealed by our preliminary work, which questioned elements such as the region&#8217;s accommodation potential, physical conditions, local economic dynamics, competitive conditions, and target audience expectations, necessitated the adoption of a &#8220;Business Hotel&#8221; concept focused on the business travel segment.<\/span><\/p>\n<p data-sourcepos=\"7:1-7:371\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Our work, which drew the customer profile and service model from general to specific, towards a more qualified and value-generating position, revealed that instead of demanding a share from the existing market, a business that has segmented the market, determined its customer profile, and will produce the appropriate service could realise its brand claim in the region.<\/span><\/p>\n<p data-sourcepos=\"9:1-9:582\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 The &#8220;Midside Hotel&#8221; concept, determined as a result of the positioning work, contributes to the creation of a unique brand identity that meets the expectations of the business travel segment. With its structure that responds to the demands of people on business trips who avoid the distracting crowds of large hotels and expect a calm, comfortable, high-quality environment where they can work efficiently beyond just accommodation and develop their connections, it supports the business in creating a difference in the local competitive environment and achieving long-term success.<\/span><\/p>\n<p data-sourcepos=\"11:1-11:722\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 In light of this work, the process of determining the architectural concept began. During the architectural design process, the aim was to reflect the business&#8217;s brand identity and values holistically. The dynamic, modern, and assertive style determined in the application developments formed the basic criteria for the promotional work to be done. With a minimalist and functional approach, the rooms were ensured to offer a spacious and comfortable atmosphere. In addition, the design of open-plan office areas and social spaces was optimised to meet the needs of business travellers. With the use of natural materials and the emphasis on modern lines, the aim was for the hotel to have a contemporary and stylish image.<\/span><\/p>\n<p data-sourcepos=\"13:1-13:424\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 As a result, during our &#8220;Midside Hotel&#8221; structuring work, we also prepared the (developable) brand design along with the architectural design. Most importantly, including this systematic in the design phase enriched our project development process. This iterative process of review-questioning-solution generation that the working team went through ensured that the design seamlessly synthesised the strategy and the spirit.<\/span><\/p>\n<p data-sourcepos=\"15:1-15:6\"><span style=\"font-family: Rajdhani; font-size: 21px;\">Armeda<\/span><\/p>\n<\/div>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column][vc_wp_text] \u00a0\u00a0 Seeking the answer to the question of how&hellip;<\/p>\n","protected":false},"author":2,"featured_media":8490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogposts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Midside Business Hotel&quot; 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