{"id":7772,"date":"2024-12-04T11:07:41","date_gmt":"2024-12-04T08:07:41","guid":{"rendered":"https:\/\/www.armeda.com.tr\/?p=7772"},"modified":"2025-04-09T14:59:14","modified_gmt":"2025-04-09T11:59:14","slug":"turkiyeden-almanyaya-bir-marka-calismasi-pi-pizza","status":"publish","type":"post","link":"https:\/\/www.armeda.com.tr\/en\/turkiyeden-almanyaya-bir-marka-calismasi-pi-pizza\/","title":{"rendered":"A branding project from T\u00fcrkiye to Germany “Pi Pizza”"},"content":{"rendered":"

[vc_section][vc_row][vc_column][vc_wp_text]\u00a0\u00a0 “Pi Pizza” is a pizzeria planned to open in Mannheim. The firm approached us not only with a request to arrange the premises as a pizzeria but also seeking holistic solutions for branding. Germany, particularly the state of Baden-W\u00fcrttemberg, is a region where we have undertaken projects before and have a good understanding of. The fact that our project partner is also a firm based in Mannheim facilitated the fieldwork we needed to conduct for the branding processes, and so we commenced our work.<\/span><\/p>\n

\u00a0\u00a0 One notable difference in the consumption culture in Germany, compared to what we might be accustomed to, is that it’s generally accepted for pizzerias to also serve ice cream. In Germany, the presence of two distinct products like pizza and ice cream in the same venue offers various advantages for both business owners and customers. However, this situation also presents disadvantages, particularly for branding processes. For a business with branding aspirations, factors such as brand identity, the venue’s location, target audience, product quality, and marketing strategies needed to be carefully considered. Simultaneously, the physical space presented a challenging scenario for interior architectural solutions aimed at branding. As well as the issue of cohesion arising from the two different products, the differing lighting needs for pizza and ice cream, and the limited space available for seating due to the venue’s small size, were all matters that required resolution.<\/span><\/p>\n

\u00a0\u00a0 For a business with limited seating, strategies such as fast service, takeaway options, social media marketing, and customer loyalty programmes are particularly important. In a city like Mannheim, with a high student population, we identified the creation of a venue centred around young people, with a specifically developed communication style and a dynamic atmosphere, as the solution to the issues we had identified. Fast service, reasonable prices, a unique communication style, and modern design would meet the expectations of young people. The concept emerged with the message: “A quick break at Pi.”<\/span>[\/vc_wp_text][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”7777″ img_size=”medium” alignment=”center” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”“Midday,
\nat the end of the day,
\nanytime at Pi,
\nit’s time for a break“” font_container=”tag:p|font_size:32px|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=””][\/vc_column_inner][\/vc_row_inner][vc_wp_text]\u00a0\u00a0\u00a0 “Pi” is a simple, memorable name that resonates with the young target audience. Pi’s mathematical significance \u2013 infinity, a continuous cycle \u2013 holds an intellectual appeal for university students, while simultaneously symbolising practicality and simplicity with the theme of “a quick break.” The motto “A quick break at Pi” promises speed and convenience, while conveying the idea of a friendly respite from the daily hustle to young people. Especially for university students, this “quick break” message offers a readily accessible escape between lectures and activities.<\/span>[\/vc_wp_text][vc_row_inner content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_wp_text]<\/p>\n

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Our target audience analysis reveals:<\/span><\/p>\n