In the town of Kehl, nestled right on the border between Germany and France, we have a rather distinctive steakhouse project by the name of KHAN, which rather cleverly blends the enchanting atmosphere of old Turkish caravanserais with a thoroughly modern twist. This project aims to furnish the establishment with both a unique identity within the region and a rather robust corporate image. It also serves to underscore the importance of embarking on the creation of a space with a compelling narrative firmly in mind.
Brand Story: Once Upon a Time in Anatolia…
The KHAN brand, you see, has its roots deeply embedded in the ancient culture stretching from Central Asia to Anatolia, drawing inspiration from the traditional Turkish caravanserais. For centuries, these caravanserais, where travellers would rest, partake in meals, and where diverse cultures would converge, were not merely lodgings but also the very epicentres of commerce, social interaction, and cultural exchange of their time. KHAN has positioned itself not simply as a place to dine, but as a veritable hub of cultural experience. The very notion behind the “KHAN” project was to breathe new life into the caravanserai culture, consigned to the annals of history, by fusing it with gastronomy to offer patrons an unforgettable experience; to, in this contemporary age where cultural narratives and experiences hold significant sway, implement a historical theme as a thoroughly modern business model.
The very essence of KHAN’s narrative lies not merely in being an establishment that serves delectable fare, but in its ambition to keep the spirit of Turkish caravanserais, with their rich cultural heritage, alive in the present day. It aims not only to contribute to the promotion of Turkish culture but also to foster an appreciation for cultural diversity. In the design of the venue itself, the warm and convivial atmosphere of the caravanserais has been brought back to life with timber detailing, stone flooring, and grand communal tables.
The Story Within the Design of the Venue:
The Confluence of Timber and Stone: Just as in the old caravanserais, the natural textures of timber and stone take centre stage within the space. These materials not only craft a warm and welcoming atmosphere but also imbue the venue with an authentic air.
The Open Kitchen Concept: The kitchen has been designed to be in full view of the patrons. This allows customers to observe the process of the meats being cooked and to be assured of their freshness. This approach underscores the natural quality and the confidence in the flavour of Turkish cuisine.
Metallic Accents: The metallic details employed throughout the venue introduce a modern touch whilst simultaneously evoking the sturdy and enduring structure of the caravanserais.
Lighting: Soft and warm lighting has been chosen to enhance the intimate atmosphere of the space. The lighting used particularly in the seating area by the fireplace makes a subtle nod to the warm and heartfelt conversations that would have taken place in the caravanserais.
The Story Within the Menu:
On the menu, the flavours of traditional Turkish cuisine are presented with a contemporary interpretation. The meat dishes, in particular, are prepared using fresh and locally sourced ingredients. Meats cooked in a tandoor oven, a variety of kebabs, and mezes offer customers an unforgettable culinary experience. Alongside the main courses, the unique flavour of Turkish tea and traditional desserts are also available at the venue.
The Power of the Brand Narrative:
In KHAN’s narrative, a journey along the Silk Road, each dish presented to the patrons is not merely a palatable offering, but a veritable cultural experience. Customers, as they dine, simultaneously embark on a journey into the past, discovering the richness of Turkish culture. KHAN presents the warm and convivial atmosphere of Turkish caravanserais, with their history stretching back centuries, in a thoroughly modern interpretation for its clientele. KHAN’s story underscores the significance of a business forging an emotional connection with its customers by narrating a tale, rather than simply selling products or services. In this way, patrons are not merely consuming a product, but are becoming part of an experience. Thanks to its brand narrative, KHAN operates as a cultural ambassador, having established a unique identity within the region.
Armeda