The “Ya Medina” project, which brings a fresh perspective to the desire of Turkish operators and investors to have a presence in the European market, set out with the goal of creating a brand that highlights cultural values. The project was developed with the idea of bringing a venue to Frankfurt that transcends ordinariness by processing the cultural aesthetic elements of our traditional Caravanserai understanding and our vast imperial geography. With its atmosphere that reflects the East with Ottoman/Turkish emphasis in architectural and interior design, blending authentic and modern elements, it offers its guests new experience areas where they can experience Turkish culture and aesthetics.
Projected and implemented with an understanding that will increase the competitive power of Turkish investors in the European market, Ya Medina has the potential to undertake a cultural mission beyond just being a commercial enterprise. By introducing and disseminating Turkish culture and aesthetics to a customer profile from many cultures, it also enables the goal of building bridges between cultures and strengthening mutual understanding.
The project also sets an example of economic growth by bringing a new understanding to Turkish businesses internationally. In the face of venues accepted for their cultural identity, such as “Mexican Restaurants” and “Japanese Restaurants,” Turkish Restaurants are positioned mainly as venues frequented by Turks, serving Turkish food. What should actually happen is to establish the perception of “Turkish Restaurant” with venues where Turkish Culture and Turkiye are experienced, and to multiply these. In this experience-oriented approach, the transformation of Turkish Restaurants into venues that stand out with the integrity of their products, atmosphere, and service, offering the Turkiye experience, increases their potential for success by generating tangible and intangible value in their branding processes.
Ya Medina is a meticulously planned and strategically progressed restructuring project in every aspect. At its core lies the goal of creating a strong Turkish Brand in Europe by bringing together quality and originality.
Armeda