{"id":8489,"date":"2024-05-07T21:21:49","date_gmt":"2024-05-07T18:21:49","guid":{"rendered":"https:\/\/www.armeda.com.tr\/?p=8489"},"modified":"2025-04-09T17:06:42","modified_gmt":"2025-04-09T14:06:42","slug":"midside-business-hotel-projesi","status":"publish","type":"post","link":"https:\/\/www.armeda.com.tr\/de\/midside-business-hotel-projesi\/","title":{"rendered":"Projekt \u201eMidside Business Hotel\u201c"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column][vc_wp_text]<\/p>\n<p data-sourcepos=\"1:1-1:149\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Die Suche nach der Antwort auf die Frage, wie die Bedingungen f\u00fcr den Bau eines 55-Betten-Hotels mit dem Ziel der Markenbildung geschaffen werden&#8230;<\/span><\/p>\n<p data-sourcepos=\"3:1-3:700\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Als das Projekt f\u00fcr das in Avc\u0131lar G\u00fcm\u00fc\u015fpala zu er\u00f6ffnende Hotel bei uns eintraf, begannen wir, es nicht nur architektonisch zu untersuchen, sondern gem\u00e4\u00df dem Arbeitsansatz von Armeda, um ganzheitliche L\u00f6sungen zu entwickeln. Eine korrekte Konzeptentwicklung h\u00e4ngt von einer korrekten Positionierung ab. Die Bestimmung der Zielgruppe und der Betriebs-, Service- und Kommunikationsstandards ist der erste Schritt f\u00fcr die Entwicklung des architektonischen Konzepts. Zu diesem Zweck nahmen wir einen Experten mit akademischem und branchenbezogenem Hintergrund im Tourismus- und Hotelgewerbe in unser vorbereitendes Team auf und begannen unter seiner Anleitung unsere Branchen- und Gebietsuntersuchungen.<\/span><\/p>\n<p data-sourcepos=\"5:1-5:365\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Der strategische Ansatz, der sich aus unserer Vorbereitung ergab, die Elemente wie das Beherbergungspotenzial der Region, die physischen Bedingungen, die lokalen wirtschaftlichen Dynamiken, die Wettbewerbsbedingungen und die Erwartungen der Zielgruppe untersuchte, erforderte die Annahme eines \u201eBusiness Hotel\u201c-Konzepts, das sich auf Gesch\u00e4ftsreisende konzentriert.<\/span><\/p>\n<p data-sourcepos=\"7:1-7:421\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Unsere Arbeit, die das Kundenprofil und das Servicemodell vom Allgemeinen zum Besonderen f\u00fchrte und es in eine qualitativ hochwertigere und wertsch\u00f6pfendere Position brachte, zeigte, dass ein Unternehmen, das Marktsegmentierung betrieben, sein Kundenprofil bestimmt und den entsprechenden Service produziert hat, seinen Markenanspruch in der Region realisieren kann, anstatt Marktanteile vom bestehenden Markt zu fordern.<\/span><\/p>\n<p data-sourcepos=\"9:1-9:638\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Das als Ergebnis der Positionierungsarbeit festgelegte \u201eMidside Hotel\u201c-Konzept tr\u00e4gt zur Schaffung einer einzigartigen Markenidentit\u00e4t bei, die den Erwartungen von Gesch\u00e4ftsreisenden entspricht. Mit seiner Struktur, die den Bed\u00fcrfnissen von Menschen entgegenkommt, die auf Gesch\u00e4ftsreise sind und dem ablenkenden Trubel gro\u00dfer Hotels entfliehen m\u00f6chten; die eine ruhige, komfortable, qualitativ hochwertige Umgebung suchen, in der sie \u00fcber die Unterkunft hinaus effizient arbeiten und ihre Kontakte pflegen k\u00f6nnen, unterst\u00fctzt es den Betrieb dabei, sich im lokalen Wettbewerbsumfeld zu differenzieren und langfristigen Erfolg zu erzielen.<\/span><\/p>\n<p data-sourcepos=\"11:1-11:847\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Im Lichte dieser Arbeit begann der Prozess der Bestimmung des architektonischen Konzepts. W\u00e4hrend des architektonischen Designprozesses wurde angestrebt, die Markenidentit\u00e4t und die Werte des Unternehmens ganzheitlich widerzuspiegeln. Der in den Anwendungsentwicklungen festgelegte dynamische, moderne und anspruchsvolle Stil bildete auch die grundlegenden Kriterien f\u00fcr die durchzuf\u00fchrenden Werbema\u00dfnahmen. Mit einem minimalistischen und funktionalen Ansatz wurde sichergestellt, dass die Zimmer eine helle und komfortable Atmosph\u00e4re bieten. Dar\u00fcber hinaus wurde die Gestaltung offener B\u00fcrobereiche und sozialer R\u00e4ume optimiert, um den Bed\u00fcrfnissen von Gesch\u00e4ftsreisenden gerecht zu werden. Durch die Verwendung nat\u00fcrlicher Materialien und die Betonung moderner Linien wurde angestrebt, dass das Hotel ein zeitgem\u00e4\u00dfes und stilvolles Image erh\u00e4lt.<\/span><\/p>\n<p data-sourcepos=\"13:1-13:470\"><span style=\"font-family: Rajdhani; font-size: 21px;\">\u00a0\u00a0 Als Ergebnis haben wir w\u00e4hrend unseres \u201eMidside Hotel\u201c-Strukturierungsprozesses neben dem architektonischen Design auch das (entwicklungsf\u00e4hige) Markendesign erstellt. Am wichtigsten ist, dass die Einbeziehung dieser Systematik in die Designphase unseren Projektentwicklungsprozess bereichert hat. Der iterative Prozess des Pr\u00fcfens, Hinterfragens und der L\u00f6sungsfindung, den das Arbeitsteam durchlief, erm\u00f6glichte eine nahtlose Synthese von Design, Strategie und Geist.<\/span><\/p>\n<p><span style=\"font-family: Rajdhani; font-size: 21px;\">Armeda<\/span>[\/vc_wp_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column][vc_wp_text] \u00a0\u00a0 Die Suche nach der Antwort auf die Frage,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":8490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogposts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projekt \u201eMidside Business Hotel\u201c<\/title>\n<meta name=\"description\" content=\"\u0130\u00e7 Mimarl\u0131k, Konsept Tasar\u0131m ve \u0130\u00e7 Dekorasyon hakk\u0131nda her\u015fey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armeda.com.tr\/de\/midside-business-hotel-projesi\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:locale:alternate\" content=\"tr_TR\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projekt \u201eMidside Business Hotel\u201c\" \/>\n<meta property=\"og:description\" content=\"\u0130\u00e7 Mimarl\u0131k, Konsept Tasar\u0131m ve \u0130\u00e7 Dekorasyon hakk\u0131nda her\u015fey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armeda.com.tr\/de\/midside-business-hotel-projesi\/\" \/>\n<meta property=\"og:site_name\" content=\"Armeda \u0130&ccedil; 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